Poultry feed are the food compounds for farm poultry, including chickens, ducks, geese and other domestic birds. Healthy poultry require enough protein and carbohydrates, along with the necessary vitamins and dietary minerals. Moreover, feed additives are added to the poultry feed so as to minimize the risk of infection, improve the quality of product and provide better immune to birds. The quantity of feed, and the nutritional requirements of the feed, depend on the weight and age of the poultry, their rate of growth and rate of egg production. According to Food and Agriculture Organization of the United Nation, the global poultry production was 111,000 thousand metric tons in 2015. World poultry production is projected to increase by 24% over the next decades, reaching 131,255 thousand metric tons in 2025. Poultry meat production will be dominating more than half of the growth of all the additional meat produced by 2025.
The poultry feed market is primarily driven by increasing demand for poultry meat and egg production. Moreover, rising focus on health & nutrition of to prevent disease out brake and rapid industrialization in the meat industry are factors that are anticipated to fuel the poultry feed market over the projected period. Additionally, the growth in the poultry meat and egg industry and increasing demand for animal protein further boost the market. Developing efficient distribution system and increasing the market acceptability of frozen chicken are going to be the key industry drivers in the long-term. The major factor hindering the growth of the market is the strict government policies & regulation and increasing prices of raw material. For instance, European Union has banned the use of antibiotics in poultry feed owing to health risks associated with these formulations.
The report analyses the poultry feed market on the basis of type, supplement, ingredient and geography.
The report analyses the poultry feed market by type into layers, broilers, turkeys and others. Others include quail, ducks and geese. Poultry are raised throughout the world, with chicken by far the leading species everywhere. As regards other kinds of poultry, there are many more ducks in Asia than in other regions, while the number of turkeys is highest in North America, followed by Europe and Asia. Africa and Asia lead in guinea fowl and geese. According to Food & Agriculture Organisation of the United Nation, in 2016, chickens accounted for 91 percent of the world’s poultry population, followed by duck’s 5 percent, and turkey’s 2 percent. Other poultry, such as geese and guinea fowl, made up the remaining 2 percent.
The global poultry feed market on basis of supplements is bifurcated into antibiotics, vitamins, antioxidants, feed enzymes, feed acidifiers and others. Other feed additives include probiotics & prebiotics. The diet of animals and humans contain a wide variety of additives. However, in poultry diets these additives are primarily included to improve the efficiency of the bird’s growth and/or laying capacity, prevent disease and improve feed utilisation. Any additives used in feed must be approved for use and then used as directed with respect to inclusion levels and duration of feeding. Diseases affecting poultry can have negative impact on productivity and production, on trade of live birds, meat and other poultry products. Some poultry pathogens are zoonotic and can impact human health. Avian Influenza has cost billions of dollars, the death of hundreds of millions of poultry and the lives of hundreds of people. Economically important diseases with high mortality rates for chickens are Newcastle disease worldwide and fowl cholera in Southeast Asia. Many additives are a normal part of diets for animals and humans. It is only recently that consumers have come to recognise and understand the importance of achieving high production and efficiency, maintaining health and wellbeing, improving product quality and safety and reducing the industry’s impact on the environment. Moreover, additives will play an essential role in maintaining the health of poultry in an era of no pharmaceuticals.
Based on ingredients the poultry feed market is categorised into cereals, cereal by-products, oilseed meals, pulses, soybeans and others. Others include fish meal, meat and bone meal. These ingredients are used as a prominent source of energy and protein in the poultry feed. Healthy poultry require enough protein and carbohydrates, along with the necessary vitamins, dietary minerals, and an adequate supply of water. Feed ingredients for poultry diets are selected for the nutrients they can provide, the absence of anti-nutritional or toxic factors, their palatability or effect on voluntary feed intake, and their cost. The key nutrients that need to be supplied by the dietary ingredients are amino acids contained in proteins, vitamins and minerals. All life functions also require energy, obtained from starches, lipids and proteins. Cereal grains are used mainly to satisfy the energy requirement of poultry. The dominant feed grain is corn, although different grains are used in various countries and regions of the world. For instance, in the US, Brazil and most Asian countries corn is by far the most important energy source for all poultry feed, whereas wheat is the predominant supplier of dietary energy for poultry diets in Europe, Canada, Australia, New Zealand and the Russian Federation. The main vegetable protein sources used in Australian poultry diets are soybean and canola. Other sources like cottonseed, sunflower, peas and lupins may be included in poultry feed formulations if these are available at a reasonable price.
By geography poultry feed market is studied across the countries of key regions such as, North America, Europe, Asia Pacific, Latin America and MEA. Asia Pacific accounted for the largest share in the poultry feed. Rapid industrial development in emerging economies including China, India and Japan and rising population are the major factors that robust the growth of poultry feed market in Asia Pacific. Other significant demand is expected from key regions of North America and Europe Countries in these regions such as the United States and United Kingdom is expected to witness steady growth rates owing to high feed grain availability.
Some of the key participants in global poultry feed market are Evonik Industries AG, Chr. Hansen Holdings A/S, Novus International Inc, Royal Dsm N.V, Basf Se, Alltech Inc., Archer Daniels Midland Company (Adm), Charoen Popkhand Foods, Abf Plc, Cargill Inc, Land O Lakes Purina, New Hope Group, Wen’s Group, Miratorg Agribusiness Holding, Ballance Agri-Nutrients, Ballance Agri-Nutrients etc. The key companies have substantial presence in the market due to their strong clientele base. Additionally, the feed manufactures are increasingly using modern and sophisticated methods that seek to incorporate best global practices. Customise product development and product innovation are the major strategies used by the market players to reinforce the position in the market.
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