Introduction:

Podcasts have grown in popularity in recent times, with millions of viewers tuning in to hear their favourite shows. With so many various podcasts on the market it's difficult to track down which categories are most popular. In this blog we'll discuss a variety of strategies to find the top podcast categories and gaining a better understanding of the business of podcasting. According to the Axiom MRC's market research report, the market size for Podcasting was estimated at USD 10 billion in 2021, with the revenue forecast for this market is expected to be around USD 52 billion by 2028. The major competitors in this market are Amazon.com, Inc. (US), Apple, Inc. (US), Sirius XM Holdings, Inc. (US), Spotify Technologies S.A. (Lexamburg), Entercom Communications Corporation (US), The Adecco Group (Switzerland), iHeartMedia, Inc. (US), TuneIn, Inc. (US), Megaphone LLC (US), SoundCloud Ltd. (Germany), Pandora Media, LLC (US), Stitcher Radio (US) as well as other companies.

I. Podcast Directories

Podcast directories, such as the Apple Podcasts Spotify as well as Google's Podcasts have the ability to search that lets users to search through various categories. If you take a look at the amount of podcasts available in each category as well as the number of listeners, it is possible to determine which categories are most well-liked. The most well-known categories are Society & Culture, Business and Health, Technology and Comedy.

II. Podcast Hosting Platforms

Podcast hosting platforms like Anchor, Buzzsprout, and Libsyn include analytics tools that let you to measure the popularity of various categories. These tools will provide you with information about the amount of downloads, listeners and the demographics of listeners. Through analyzing the information, you will gain an understanding of which categories are most popular.

III. Podcasting Industry Reports

Reports on the industry like The Infinite Dial report by Edison Research and Triton Digital give insight into the current state of the podcasting market and the increasing popularity of various categories. These reports provide data about the overall development of the industry and the number of listeners as well as the top categories. In these reports you will get a better understanding of the trends that are prevalent in the world of podcasting as well as the specific categories experiencing the greatest growth.

IV. The Podcasting Community Forum and Communities and the Podcasting Forum.

Forums and community forums on podcasting like Podcast Movement and Podcast Brunch Club offer a forum for creators of podcasts to exchange information and discuss the latest trends in the field. If you read through the discussion threads, you will learn about the most popular categories as well as the current trends in the industry. This is a fantastic method to keep up-to-date with the most recent trends in the world of podcasting and also to gain knowledge from experts in the field.

V. Podcasting Statistics

Podcasting statistics websites like Podcast Insights, Podtrac, and Chartable are able to provide statistics about podcasts and data, which include the most popular categories, listenership and demographics. These websites provide the most recent statistics on the field, as well as the latest trends. Through this information you will get an idea of which genres are currently experiencing the highest expansion and which audiences are the most interested in particular genres of podcasts.

Conclusion:

Utilizing a combination of these techniques, you'll gain a better understanding of the most popular categories for podcasts as well as the current emerging trends in the industry. It's important to note that the high-quality of certain categories may fluctuate over time and on different platforms, which is why it's essential to be aware of the most current information and trends. By having a greater knowledge of the industry of podcasting and trends, you'll be able make better informed choices about what podcasts you should listen to and what categories to concentrate on when you're considering making your own.