Floral water is made by a process very similar to that of making essential oils from flowers that is by distillation of water using different processes. The flowers are crosses using the steam from water and once this steam is released from the container, it is condensed in a coil that has been cooled. The resultant liquid comprises the essential oil of the plant and water which is floral water. These floral water products vary in concentration which is expressed in the form of a percentage. The products have applications in food & beverage, beauty products, processed foods as well as medicines among the many uses. It is often confused with hydrosols, the latter being a by-product in the making of essential oils.
The major companies operating in the floral water market include Alteya Organics, Gazignaire, Katyani Exports, Naturallythinking, Norfolk Essential Oils, Plantlife, Inc, Quinessence Aromatherapy Ltd, SEVESSENCE, Venkatramna Industries, and Vesselino among others.
The key players in the floral water market are keeping their ears to the ground so as to not miss out on any upcoming market developments. Keeping a pulse of the rapidly changing consumer behavior would benefit the makers and would enable them to stay ahead of the curve to obtain a competitive edge in a dynamic market. In this regard, new product development and adopting sustainable manufacturing practices is a leading strategy being adopted by the manufacturers given the nature of the market.
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