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The demand for flavoring agents has been mounting among the consumers over the last few years as it completes even the simple dishes into delightful and tasty succulent. Malted barley flour is one such flavoring agent which has vital applications as a delicious condiment and texturing agent in household and baking industries. Malted barley flour is the processed form of barley and is allowed to germinate which then is dried and grounded to form malted barley flour.
During germination, the enzymes are encouraged to grow which permits the soft texture of malted barley flour. Along with flavoring and texturing, malted barley flour adds unique taste to various foods including muffins, cookies, soups, breadcrumbs, etc. Due to this, malted barley flour finds its application in food and food processing industries all over the world.
Improved awareness regarding the health benefits of the barley flour together with the easy availability of barley grains are likely to accelerate the revenue growth of the global barley flour market. Another feature is the rapid surge in the usage of barley flour in the food, bakery industries and preparation of nutritious infant food is also expected to fuel the growth of the global barley flour market. Moreover, the increased interest for tradition and traditional foods where barley has been an important food grain for centuries will also drive the global malted barley flour market.
Malted Barley Flour Market Segmental Overview
The study analyses global malted barley flour market based on nature, type, distribution channel, end use industry and geography.
The global malted barley flour market, by nature is segmented into organic and conventional. The conventional malted barley flour segment is likely to dominate the market owing to easy and wide availability of conventional malted barley flour. However, organic malted barley flour is projected to grow at a faster rate over the forecast period. In the past few years, increasing consumer awareness regarding health benefits of organic products and strong support from the government for development of such products that are natural, enriched with high nutritional contents are some key factors driving the demand for organic malted barley products in the global market.
The malted barley flour is commercially available in two distinct types including diastatic flour and non-diastatic flour. Among these types, the non-diastatic malted barley flour is anticipated to have a huge demand as it is broadly utilized for feeding yeast in bakery items and substitution of sugar because health-conscious consumers choose sugar-free or items. Diastatic malt is made from sprouted grains that have been dried and ground. In bread recipes, it replaces the sugar or honey needed to feed the yeast and brown the crust. Because diastatic malt is full of enzymes and vitamins, it increases the nutritional value of the bread.
Based on distribution channel, the market is classified into direct and indirect sales. Almost half of shoppers are expected to be buying more food products and ingredients online or have started making online purchases because of COVID-19. Strong online food shopping activity has continued since the period of the 2020 U.S. Online grocery customers, too, are buying a bigger selection of items and from more retailers.
The major end use industry of the global malted barley flour market includes industrial food processing, pet food, in-store bakery, restaurants and household. The industrial food processing segment is likely to dominate the market. The consumer is shifting towards more value-added food categories such as ready-to-eat food products. Owing to busy lifestyles, the demand for convenience foods is on the rise. Along with, consumers are also opting for healthy foods which, therefore processed barley flour attracts many consumers. The growing population, especially of working women, also drives the demand for processed food, which is convenient as well as healthy. Moreover, global demand for malted barley flour market is also driven by increasing food and beverage manufacturing activity, mechanization rates and use of more advanced machinery models in developing markets, adoption of innovative technologies in mature markets such as the US and China and consumer trends driving demand for new products.
Geographically, the study is comprised of the key countries of North America, Europe, Asia-Pacific and Rest of the World. Europe is likely to hold a major share for the global Malted Barley Flour market over the forecast period. North America followed by the Asia Pacific have also witnessed high demand for malted barley flour owing to increasing consumer inclinations towards packaged food products. Moreover, from supply side, changing technology and automation of the whole production process is the recent trend noticed in the food and beverages industry. These evolving trend in the industry are expected to drive the malted barley flour market in coming years. Asia Pacific is expected to witness the fastest growth over the forecast period owing to increase in demand for bakery and confectionery products. The government regulations related to bakery ingredients in this region are not as stringent as compared to Europe and North America.
The key competitors of this market include Archer Daniels Midland Company, Ardent Mills, IREKS GmbH, Muntons PLC, Briess Malt & Ingredients Co., Imperial Malts Ltd., The Malt Company Private Limited, Maltexco S.A., Miller Milling Company, Cereal & Malt Extract, Edme Limited, Barley Agro Foods Pvt. Ltd., Cereal Food Manufacturing Company among others.
The study analyses global malted barley flour market based on nature, type, sales channel, end use industry and geography. The global malted barley flour market, by nature is segmented into organic and conventional. The conventional malted barley flour segment is likely to dominate the market. The malted barley flour is commercially available in two distinct types including diastatic flour and non-diastatic flour. Among these types, the non-diastatic malted barley flour is anticipated to have a huge demand. The major end use industry of the global malted barley flour market includes industrial food processing, pet food, in-store bakery, restaurants and household. The industrial food processing segment is likely to dominate the market. Based on distribution channel, the market is classified into direct and indirect sales. Geographically, the study is comprised of the key countries of North America, Europe, Asia-Pacific and Rest of the World. Europe is likely to hold a major share for the global Malted Barley Flour market over the forecast period.
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