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Sports food consists of supporting nutritional dietary supplements consumer by sports person as well as physically active person in order to maintain daily balanced nutrition intake. Growing emphasis of nutritionally balance diet by consuming healthy food for the entire day has led to increasing demand for different varieties of every day nutrition products. Increasing purchasing ability, availability of branded fitness chains and gyms focusing on holistic approach for health leading to increasing attention on health and wellbeing along with generating awareness on importance of staying active will accelerate market growth
Large number of athletes performs daily physical activity both recreationally and professionally leading to increasing focus towards routine health management with proper nutritional intake, thus contributing to increasing curve of sports foods demand. Increasing active participation in sports activity along with availability of food products catering to personalized needs of the athletes will have positive impact on product demand. Furthermore, development of mainstream consumer base for sports food consumption with on the go quick snacking is setting a trend for gym goers and physically active people will positively favour industry growth.
The report analyses the global sports food market based on product, distribution channel, end-user and geography.
Various product studied are segmented into energy food, protein-based, rehydration, pre-workout and meal replacement. Rehydration sports food will register robust gains over the foreseeable time frame owing to their rising popularity to maintain electronic balance and keep body hydration to combat excessive sweat ad water loss during high intensity workouts. Growing efforts to develop varied products including fruits juices and low sugar level along with including functional ingredients will further accelerate product demand.
Furthermore, distribution channels studied in the market includes supermarkets, convenience stores, drug store and online retain channel. Entry of trusted brands maintaining high transparency on labels , high visitation, broad customer reach are certain driving factors for high investment and development of supermarkets as a key retail channel for sports foods. Shifting trends of sports nutrition over including safe clean ingredients along with natural and organic components included in the healthy formulation which makes them worry free preparation marketed in a convenient format has led to increase in penetration of sports foods in supermarkets.
Various end user considered in this study includes athletes, body builders, recreational users, and lifestyle users. Increasing in sports participation rate owing to high media coverage, sponsorships and developed infrastructure supported by increasing participation of female athletes in sports will act as a key growth attributes towards industry growth.
The global market is studied for the key regions such as, North America, Europe, Asia Pacific and Rest of the World. Shifting demographic base from core athlete and sports person towards recreational and lifestyle users will propel regional product demand. Growing demand for sports foods demand in U.S. and Canada as healthy snacking option supported by presence of key players involved in making food products specifically for different nutritional requirements of male and female demographics is likely to have positive impact on market growth
Key players operating in sports food market includes General Mills, Alpsnack, Abbott Laboratories, GNC Holdings Inc., Glanbia Plc., Power Bar, Multipower, SQUEEZY Sports Nutrition, The Nature’s Bounty Co., Cliff Bar & Company, Pepsico Inc, and The Coca Cola Company. Companies are highlighting on product innovation by including natural and clean label ingredients mainly focusing on vegan population.
The report analyses the global sports food market based on product, end user, distribution channel and geography. Various products studied in this report include energy food, protein-based, rehydration, pre-workout and meal replacement. Distribution channels analysed in this report includes supermarkets, convenience stores, drug stores, online channel. Furthermore, end-user analysed in this report includes athletes, bodybuilders, and recreational user and lifestyle users. The global market is studied for the key regions such as, North America, Europe, Asia Pacific and Rest of the World. North America comprises of U.S., Canada and Mexico. Whereas, Europe covers UK, France, Germany, Italy, Spain and Rest of Europe. The key countries included under Asia Pacific are China, India, Japan, Australia and Rest of Asia Pacific. The Rest of the world includes Latin America and Middle East & Africa.
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