Gummy Vitamins are the chewable vitamin supplement more like gummy candies and jellies offered in various shapes, colors and flavors. These gummies are produced by corn starch, gelatin, sugar, water and added coloring. Bovine and porcine are some of the major sources to obtain gelatin. They include several vitamin and minerals or selected nutrients such vitamin D and calcium. Popular flavor available in gummy vitamins are cherry, orange, lemon, raspberry. Vitamin supplement are extensively popular throughout the world. Gummy vitamins are majorly popular among the youth and adults generation as of different flavors and taste. These vitamins are useful for boosting energy or sleep in patients. Besides people finding difficult to swallow pills, gummy vitamins is a great aid. These gummy vitamins are much more convenient as compared to traditional vitamin pills. These vitamins in the form of gummy play essential role in maintaining the nutrient level in kids. The shape and flavor of these vitamin appeal to kids and preferred by their parents.
The driving factor in the growth of the demand for gummy vitamins is millennial preference, rising disposable income, increasing awareness and maintaining better health. The rise in the ageing population and the increase in customer awareness are the main factors driving market growth. In addition to customer choice, safe nutrient products such as vitamins are beneficial for patients with medical conditions. The rise in demand for such products has led producers to launch different vitamin-infused products on the market for dietary supplements. Gummy vitamins, along with ease of consumption, provide consumers with on-the-go consumption characteristics, which is likely to drive the growth of the global gummy vitamins market. Although the market is restraint by high cost of product.
The exclusive COVID 19 impact analysis report by Axiom MRC provides a 3600 analysis of micro and macro-economic factors on gummy vitamin market. In addition, complete analysis of changes on gummy vitamins expenditure, economic and international policies on supply and demand side. The report also studies the impact of pandemic on global economies, international trade, business investments, GDP and marketing strategies of key players present in the market. Gummy vitamins play an essential role in people living as they offer health benefits with key vitamins in a delicious and easy form as an alternative to vitamin pills. Therefore COVID 19 had a positive impact on the growth of gummy vitamins market however supply chain disruption in past few months hampered the significant growth of the market
The Gummy Vitamins market is segmented based on by type, by source, by distribution channel, end user and geography.
Gummy Vitamins are commercially available in the market according to two different types like single vitamin and multivitamin.
Single vitamins gummy are available in market according to single vitamin source. Multivitamin gummy are available in the combination of different vitamins which helps to fill nutrient gaps in the body. The multivitamin segment accounted the majority share in the global gummy vitamin market.
Gummy vitamins are made by using the source like plants and animals.
The agar powder derived from red algae is used for the preparation of gummy from plants with other ingredients. These plants based gummies are known as vegan gummy. Gelatin, which is an animal by-product, mostly bones, is used to prepare gummy from the animal source which also helps in binding process during production. These animal source are significant source of extracting vitamins.
Gummy vitamins have major distribution through following channel like hypermarket and supermarket, specialty stores, retail pharmacies, online sales channel.
The Hypermarket and supermarket have major selling in the market due to easy accessibility and widespread market. The specialty stores, Retail pharmacies have demand of selling as demand from customer base beside manufacturer prefer selling in through store based channel. Moreover, increase in the number of store based channel in different region is fueling the market growth. Online sale channel for gummy vitamin although have significant selling due to internet usage.
Adults and children are the major end user in the gummy vitamin market. The adults are most likely to consume easy to go products provided with specific nutrients. Majorly the adult suffering from vitamin deficiency have these gummy vitamins as an alternative source. This attribute the growth of the market due to different age groups and consumer preference. Children usually consume these gums as they are available in various colors, shapes and flavours, which attract attention for consumption, and these gummy are often provided with the essential vitamins necessary for growth.
Geographically gummy vitamins have major market in North America, Europe, Asia pacific, South America, Rest of the world (Row).
Europe accounted for significant market share and is expected to expand at considerable growth rate due to numerous flavors and shape of supplements attract the consumer which drive the market growth in the region. Asia Pacific region is projected to record the higher growth in upcoming years. As increasing awareness and investment in the development of new products will drive the market growth.
The key player in global gummy vitamins market are Church & Dwight Co., Inc. (U.S.),Life Science Nutritionals (Canada), Bettera Wellness Corp. (U.S.) ,Softigel (U.S.),Nature's Way Products, LLC (U.S.), Zanon Vitamec USA Inc. (U.S.),Olly Public Benefit Corporation (U.S.),Bayer Group (Germany), Herbaland Naturals Inc. (Canada), Hero Nutritionals, LLC (U.S.), Pharmavite LLC (U.S.), Rainbow Light Nutritional Systems, Inc. (U.S.), SmartyPants Inc. (U.S.), The Nature's Bounty Co. (U.S.)., Pfizer Inc., The Honest Company, Inc., IM Healthcare (India),Nutra Solutions (US) and Gimbals Fine Candies (U.S.) among others.
March 2020:Vitafusion introduced six new products in gummy vitamin brand advancing dietary supplement, the six innovative products include Irresistible skin, Organic Prenatal Multi, Triple Immune power, Apple cider vinegar , kids Melatonin and Teen Essential Multi.
The report analyses the global Gummy Vitamins market based on by type, by source, by distribution channel, End user and geography. Gummy Vitamins available in two different type i.e. single vitamin and Multivitamin. Made by source like plants and animals. Major distribution channel are Hypermarket and Supermarket, Specialty Stores, Retail Pharmacies, Online sales Channel. End user in the gummy vitamin market are Adults and children. Geographically gummy vitamins have market in North America, Europe, Asia pacific, South America, Rest of the world (Row)
The key player in global gummy vitamins market are Church & Dwight Co., Inc. (U.S.),Life Science Nutritionals (Canada), Bettera Wellness Corp. (U.S.),Softigel (U.S.),Nature's Way Products, LLC (U.S.), Zanon Vitamec USA Inc. (U.S.),Olly Public Benefit Corporation (U.S.),Bayer Group (Germany), Herbaland Naturals Inc. (Canada), Hero Nutritionals, LLC (U.S.), Pharmavite LLC (U.S.), Rainbow Light Nutritional Systems, Inc. (U.S.), SmartyPants Inc. (U.S.), The Nature's Bounty Co. (U.S.)., Pfizer Inc., The Honest Company, Inc., IM Healthcare (India),Nutra Solutions (US) and Gimbals Fine Candies (U.S.) among others.
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