Moringa oleifera is a fast-growing tree of the family Moringaceae, innate to the Indian subcontinent. Common names for it include moringa, horseradish tree, drumstick tree, and ben oil tree or benzolive tree. It is mostly cultivated for its young seed pods and leaves used as vegetables and for traditional herbal medicine and is also used for water purification. There has been an increasing awareness of the nutritional benefits of moringa that has created an increase for the moringa ingredients market globally.
Growing awareness regarding the health benefits of moringa among individuals across the globe is the main factor driving the growth of the global moringa ingredients market. Increasing use of moringa owing to its high nutritional value along with its admirable medicinal properties are factors anticipated to propel the growth of the target market soon. Moreover, increase in consumption of moringa food products due to its health benefits, coupled with its growing use in the treatment of neurodegenerative diseases, asthma, hypertension, urolithiasis, tumor therapy, diabetes, edema, etc. are some among the main factors projected to propel the growth of the target market over the forecast period.
The exclusive COVID 19 impact analysis provides an analysis of micro and macro-economic factors on the Moringa ingredients market. Also, complete analysis of changes on healthcare expenditure, economic and international policies on supply and demand side. The report also studies the impact of the pandemic on global economies, international trade, business investments, GDP, and marketing strategies of key players present in the market.
MORINGA INGREDIENTS MARKET - SEGMENTAL OVERVIEW
The study analysed the global Moringa ingredients market based on the product, application, distribution channel, and geography.
Seed & oil, and moringa leaves are the product type of the market. The moringa leaves dominate the market, by product type. Rising demand in herbal and botanical supplements as a part of food application may sustain market growth. Moringa leaves help in treating several other diseases such as hyperglycemia, asthma, flu, heartburn, dyslipidemia, malaria, syphilis, pneumonia, scurvy, skin diseases, diarrhea, headaches, eye and ear infections, and bronchitis. It also helps decrease cholesterol and blood pressure and acts as an antioxidant, antimicrobial, anticancer, antidiabetic, and anti-atherosclerotic agent.
The market finds application in food & beverage, cosmetic & personal care, and water purification. The cosmetics and personal care application segment registered the largest share in terms of revenue, owing to extensive utilization of the product due to its moisturizing properties and the benefits related to boosting collagen helpful for reducing sagging skin, fine lines, and wrinkles.
The distribution channel of the market are hypermarkets and supermarkets, specialty stores, and online. The specialty stores segment held a lion’s share in the market. Owing to consumers prefer to buy the product after physical checking. Moreover, the online segment is the fastest-growing segment of the market.
Geographically, the study is comprised of the key countries of North America, Europe, Asia-Pacific, and the Rest of the World. The Asia Pacific is leading the global moringa ingredient market. The rising consumer awareness regarding the health and nutritional benefits of moringa is one of the important factors driving the industry in developing nations such as India, China, and the Philippines. Moreover, a change in dietary choices of consumers is also anticipated to rise the high demand for the product on account of the growing trend of veganism that is paving the path for plant-based food products.
The key competitor of the market includes Vedha Farms, Saipro Biotech Private Ltd., Organic India, Kuli Inc., Himalaya Global Holdings Ltd., Herbs & Crops Overseas, Grenera Nutrients Pvt. Ltd., Genius Nature Herbs Private Limited, Earth Expo Company (EEC), Ancient Greenfields Pvt Ltd. (AGF), among others.
The study analyzed the global Moringa ingredients market based on the product, application, distribution channel, and geography. Seed & oil, and moringa leaves are the product type of the market. The moringa leaves dominate the market, by product type. The market finds application in food & beverage, cosmetic & personal care, and water purification. The cosmetics and personal care application segment registered the largest share in terms of revenue. The distribution channel of the market are hypermarkets and supermarkets, specialty stores, and online. The specialty stores segment held a lion’s share in the market. Geographically, the study is comprised of the key countries of North America, Europe, Asia-Pacific, and the Rest of the World.
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