Gauging the mental capacity of the human mind, which in turn involves the many facets of the human mind is the process of cognitive assessment. It is done to assess a person's learning abilities, to identify their strengths and weaknesses, and to provide an adequate education to overcome these weaknesses. This training is not limited only to adults. It is increasingly being executed for students with learning difficulties and disabilities such as dyslexia and dyscalculia. Cognitive assessment and training include clinical trials, cognitive tests for brain training, corporate guidance, and other techniques that help improve and enhance brain function.
The global cognitive assessment and training market has witnessed the largest growth owing to the increasing adoption of gamification for cognitive assessment, increasing awareness for brain fitness and rise in the aging population and technological advancements in the healthcare sector and the and increasing healthcare spending. In addition, the COVID-19 pandemic leading to the increased need to test cognition at home is expected to lead to market adoption for cognitive assessment and traininghas positively affected the growth of the market.
Covid19 drastically affects the world supply chain and industrial sector growth. At the initial stages of the pandemic, the world experienced, ‘supply shocks’. In the foreseeable future, the COVID-19 pandemic has slower the existing trend toward digital marketplaces. Businesses providing cognitive assessment and training solutions and services to cognitive assessment and training are also expected to see theirsaw a growth decline over a short period of time. However, the adoption of eLearning, eHealth and work from home initiatives are expected to drive the market growth.
The report analyses the cognitive assessment and training market based on component, assessment type, application, vertical, and geography.
By component, the global cognitive assessment and training market is segmented into solution and services. The services segment is projected to grow at the highest CAGR in the forecast period owing to the growing demand for training and support services by the end-users to better assess human capabilities.
By assessment type, the global cognitive assessment and training market is segmented into hosted assessment, biometric assessment, and pen & paper based assessment. Among these, Hosted assessment segment hold the largest market share and is expected to grow at highest CAGR as it has broad presence and has uniform techniques for cognitive assessment and training.
By application, the global cognitive assessment and training market is segmented into classroom learning, corporate learning, clinical trials, research, brain training, and others. Among these, corporate learning segment is rapidly growing segment in the forecast period owing to the rising concerns of the firms to uplift the mental ability of the employees to enhance their productivity in the future and perform better in the organization.
The global cognitive assessment and training by vertical is classified into corporate, healthcare, education, sports, defense, government, and others. Healthcare segment hold the highest market share in the forecast period. Cognitive disorders can occur in early childhood or adulthood. Advanced age and conditions, such as dementia, stroke, drug and alcohol abuse, can also cause cognitive impairment. The need to identify and assess such situations is expected to lead to cognitive assessment and learning solutions.
Geographically, the cognitive assessment and training market is studied across the countries of key regions such as, North America, Europe, Asia Pacific, and the rest of the world regions which includes Latin America, and Middle East & Africa. North America region holds the largest market share of the global cognitive assessment & training market. The North American region growth is primarily dominated by U.S. and Canada and is attributed to increasing in technological advancement and aging population in the region. Well-established infrastructure in the region enables the development of advanced technologies. The growing demand for improving the neuroplasticity of the brain and increasing awareness about brain fitness are the major driving factors of the cognitive assessment and training market in the region. The growing demand for improving brain neuroplasticity and increasing awareness of brain fitness are key factors in the market for cognitive assessment and training of the region.
Some of the major players operating in this market include Signant Health (US), Total Brain (US), BrainWare (US), Pearson (UK), Philips (Netherlands), MedAvante-ProPhase (US), CogniFit (US), ERT (US), VeraSci (US), BrainCheck (US), MeritTrac (India), Berke (US), Neurotrack (US), Lumosity (US), The Brain Workshop (UAE), ImPACT Applications (US), Savonix (US), Winterlight Labs (Canada), Aural Analytics (US).
The report analyses the cognitive assessment and training market based on component, assessment type, application, vertical, and geography. Cognitive Assessment and Training component include solution and services. The major assessment type of the market includes Hosted assessment, Biometric assessment, and Pen & paper based assessment. Cognitive Assessment and Training application includes classroom learning, corporate learning, clinical trials, research, brain training, and others. The major vertical of the market includes into corporate, healthcare, education, sports, defense, government, and others.
Some of the major players operating in the market include Signant Health, Total Brain, BrainWare, Pearson, Philips, MedAvante-ProPhase, CogniFit, ERT, VeraSci, BrainCheck, MeritTrac, Berke, Neurotrack, Lumosity and others.
Geographically, the cognitive assessment and training market is studied across the countries of key regions such as, North America, Europe, Asia Pacific and the rest of the world regions which include Latin America, and Middle East & Africa.
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