Rheology modifiers are additives which are generally added to formulations to thicken the formulation and to increase their viscosity. Thus sometimes rheology modifiers is referred to as viscosity modifiers and thickeners. It is also used to control the characteristics and properties of fluid products. Usually, they are used in the formulations of paints & coatings and inks. Apart from providing required viscosity, these modifiers also help in controlling paint shelf stability, open time/wet edge and sagging and ease of application.
Major factors behind the growth of global rheology modifiers market are increasing application areas of these modifiers, growing production of crude oil and shale gas exploration and ongoing focus on deep and ultra-deep-water drilling. Likewise, factors such as surge in the adoption of rheology modifiers in cosmetics and personal care, paint and coating and oil and gas industry and surge in the demand for these modifiers owing to their several benefits such as increased shelf life, improved electrolyte tolerance and less prone to dripping are further making them more demandable in the global market. Nevertheless, rising shift from print to digital media and possible environmental impact of these modifiers are major restraining factors that could hamper the growth of the market.
The study analyses global rheology modifiers market based on type, application and geography.
Based on type, the market is segmented into organic and inorganic. The organic segment is further bifurcated into synthetic and natural. And inorganic segment is sub-segmented into clay and fumed silica. The organic segment dominated the market in 2020 and is expected to maintain its dominance during the forecast period. Organic rheology modifiers come in several sizes and shapes. They are used in a number of industries, from cosmetics to paints and more, to change several properties of a formulation-based product. There are two major segments of organic rheology modifiers which are classified based on the thickening mechanism. These are non-associative and associative modifiers.
Based on application, cosmetics and personal care segment is likely to witness fast growth during the estimated timeframe. An increasing adoption of rheology modifiers as a thickener in a variety of cosmetics & personal care applications such as skincare creams, make-up products, toiletry products and foundations is major factor that accredited to the growth of the segment. In addition, factors such as increasing awareness regarding skin care and personal care among consumers and high disposable income of the people are likely to expand market growth during forecast period.
Geographically, the study is comprised of the key countries of North America, Europe, Asia-Pacific and Rest of the World. Asia Pacific held the largest market share of global rheology modifiers market and is likely to dominate the market over the estimated time frame. A growing demand for rheology modifiers by paint and coating and cosmetics and personal care industry across the region, growing population, high disposable income of the people on consumer products, growing industrialization and urbanization, rising infrastructural development and rising economic growth of the countries such as India and China are some of the major factors that attributed to the healthy growth of the market in APAC region.
The major key players of market includes Akzo Nobel N.V, Arkema, Ashland, BASF SE, BYK Additives & Instruments, Cargill, Incorporated, Clariant, Croda International Plc, Cutch Oil & Allied Industries Private Limited, Dupont De Nemours Inc, Eastman Chemical Company, Elementis Plc, Evonik Industries AG, Ffc Inc, Hangzhou Jingyi Chemical Co.,Ltd, Kusumoto Chemicals, Ltd, Lubrizol Corporation, Munzing Corporation, PPG Industries, SAN Nopco Limited, SNF Holding Company, The Dow Chemical Company, The Euclid Chemical Company, Wanhua Chemical Group Co., Ltd and Zhejiang Qinghongnew Material Co., Ltd among others.
The study analyses global Rheology Modifiers market based on type, application, and geography. Rheology Modifiers market by type is segmented into organic and inorganic. The organic segment is likely to dominate the market over the forecast period. Increased adoption of organic rheology modifiers in several end-use applications owing to its several benefits is attributed to the market growthThe market finds application in adhesives & sealants, construction, cosmetics & personal care, home care and I&I products, inks, oil & gas, paints & coatings, pharmaceuticals, and others. Cosmetics & personal care segment is likely to register fastest growth in years to come owing to the growing adoption these modifiers in cosmetics products. Geographically, the study is comprised of the key countries of North America, Europe, Asia-Pacific and Rest of the World.
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