Flavored and functional water has gain major attention in the recent years. The nutritional and health benefits provided from the flavored and functional water has accelerated the market to huge extend. These flavored and functional water market play an essential role in the modern lifestyle to contribute the nutritional well-being. Besides increasing health concern of the consumer for different vitamins& minerals, amino acids is boosting the demand more for the market. The offering of product in different flavored and functional water further enhances the growth of the market. The market is witness growth at highest pace in upcoming years to due new product launches, innovation, and expansion in the market.
The market is driven by growing prevalence of vitamin deficiency diseases thereby demand for the flavored and functional water is increasing in the market. In addition, rise in rate of urbanization has led to increasing pollution and thereby affecting the human health which is further boosting the demand for the flavored and functional water market. Also, growing obesity prevalence has created a surge for the innovative products in flavored and functional water market. Besides increasing adoption of modern lifestyles in urban populations is driving the market growth and accessibility of a variety of flavored and functional water is propelling the demand for market.
The exclusive COVID 19 impact analysis report by Axiom MRC provides a 3600 analysis of micro and macro-economic factors on the flavored and functional water market. In addition, complete analysis of changes on the flavored and functional water market expenditure, economic and international policies on supply and demand side. The report also studies the impact of pandemic on global economies, international trade, business investments, GDP and marketing strategies of key players present in the market.
The flavored and functional water market is segmented based on by product type, ingredient type, applications, packaging type, distribution channel and geography.
The flavored and functional water is accessible in different types including flavored water and functional water. Functional water is expected to witness highest growth during the forecast period. The growth is attributed to presence of certain micro nutrients in the products. Besides it provides potential for improving the lifestyle and healthy benefits in product.
The flavored and functional water market is available in different ingredient type like vitamins & minerals, herbal extracts and amino acids. Vitamins & minerals are anticipated to lead in the flavored and functional water market owing to increasing demand from the consumer base. The presence of vitamin & minerals in the flavored and functional water add an advantage to fulfill the requirement of consumer in the product providing essential vitamins & minerals which are ideally required for the healthy lifestyle. This feature of ingredient is expected to further fuel the demand of flavored and functional water.
The flavored and functional water market finds application in sports drink, nutraceutical drink, energy drink, ready to drink. Nutraceuticals drink is expected to witness significant growth during the forecast period. The rapid growth is attributed to nutraceuticals ingredients like probiotic, proteins and amino acids, phytochemical & plant extracts, fibers & specialty carbohydrates, omega 3 fatty acids, vitamins, prebiotic, carotenoids in drink which helps in lowering the risk of various disease such as diabetes, cancer, heart disorders, and others thereby fueling the growth of flavored and functional water market. Whereas sports drink is projected to grow at highest pace owing to increasing preference for drink due to obesity and fitness.
The flavored and functional water market has the different type of packaging like bottles & jars, glass bottled cans, pouches. Bottle & jars are widely used in the packaging of flavored and functional water market. As these bottle & jars helps to keep the product contamination free, provides steady temperature. Besides, these bottle & jars does not affect the flavor and maintains the freshness. This feature are expected to drive the flavored and functional water market growth during the forecast period.
The flavored and functional water market has major distribution channel like stored based, non- stored based. Stored based further includes hypermarket, grocery and provisional stores and drug stores. Also, non- stored based is bifurcated to online retail stores. Stored based is expected to dominate in flavored and functional water market. The growth is attributed to presence of different brands product under one roof providing a multiple option for the consumer to buy the products. Besides stored based distribution channel also provides market players an opportunity to endorse their product as major consumer based is observed in store. Thereby stored based is observe to witness highest growth in the global flavored and functional water market.
Geographically the global flavored and functional water market is studied for the following region North America, Europe, Asia-Pacific and Rest of the world (RoW). North America is projected to lead in the global flavored and functional water market. The growth is attributed to increasing demand for the beverage industry. In addition rising consumer base for the flavored and functional water market is accelerating the market growth by new product launches under various brands, new innovation in product. Also, increasing expanding product portfolio in flavored and functional water market is further boosting the market growth in the region. Whereas Asia Pacific is expected to witness the growth at the highest pace during the forecast period. The presence of key players in the region and countries like China, Japan and India is further propelling the growth of the flavored and functional water market.
The key players in flavored and functional water market are Nestle S.A., Coca Cola. HindWater , PepsiCo, Kraft Foods, Group Danone, Trimino, Monster Beverage Corporation, Celsius, Evian, Cott Corporation, Balance Water Company, Sunny Delight Beverages Company, Cargill Inc., Herbal Water, Aquafina Flavor Splash, Eklo Water, Icelandic Water Holdings ehf., Amazon Spring Water S/A, Suntory Beverage and Food Ltd, Mountain Valley Spring Company, LLC., Comexim Ltda., CG Roxane, LLC and Grupo Petr A polis among others.
June 2020: Nestle S.A had approved a new strategic direction for water business. The company will sharpen the focus on the its iconic international brands, its leading premium mineral water brands, and invest in differentiated healthy hydration such as functional water products.
The report analyses the global in flavored and functional water market based on by product type, ingredient type, applications, packaging type, distribution channel and geography. The flavored and functional water is accessible in different types including flavored water and functional water. The flavored and functional water market is available in different ingredient type like vitamins & minerals, herbal extracts and amino acids. The flavored and functional water market finds application in sports drink, Nutraceuticals drink, energy drink, ready to drink. The flavored and functional water market has the different type of packaging like bottles & jars, glass bottled cans, pouches. The flavored and functional water market has major distribution channel like stored based, non- stored based. Geographically the global flavored and functional water market is studied for the following region North America, Europe, Asia-Pacific and Rest of the world (RoW).
The key players in flavored and functional water market are Nestle S.A., Coca Cola. HindWater , PepsiCo, Kraft Foods, Group Danone, Trimino, Monster Beverage Corporation, Celsius, Evian, Cott Corporation, Balance Water Company, Sunny Delight Beverages Company, Cargill Inc., Herbal Water, Aquafina Flavor Splash, Eklo Water, Icelandic Water Holdings ehf., Amazon Spring Water S/A, Suntory Beverage and Food Ltd, Mountain Valley Spring Company, LLC., Comexim Ltda., CG Roxane, LLC and Grupo Petr A polis among others.
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