Ginger Beer Market Report

Ginger beer is made from the ginger root. This root holds active compound called gingerol. Gingerol is natural oil which is rich source of minerals and is an effective agent in relieving stomach irritation and other digestive problem. This benefit of root creates demand for ginger beer. The taste of ginger beer varies as per amount and type of ginger used while preparation. Traditional ginger beer is a sweetened and carbonated usually non-alcoholic beverage. It is produced by the natural fermentation of prepared ginger spice, yeast and sugar. Gingerol oil contain various mineral such as magnesium, manganese, potassium, copper, and vitamin B6. Active compound is the ginger responsible for the medicinal use of it. Ginger beer it can be organic and inorganic. Inorganic beer is prepared by using artificial additive. 

Ginger Beer Market Dynamic

Increased awareness among customer for ginger beer health benefits helps to boost the market. Demand for low-calories beverages and less sweet drinks is likely to drive the market for ginger beer.  Worldwide increased demand for non-alcoholic drinks which is healthy and tastes good with spice flavor is projected to fuel the market growth. Besides, surge in awareness of ginger beer, an inclination of customers toward western beverages, rise in disposal income, and continued research and innovation in beer fuels the growth of ginger beer in the global market.

The major restraint for ginger beer market is restriction and regulation imposed by government for it due to increasing concern for artificial additives and added sugar used.

COVID-19 Impact on Ginger Beer Market

Due to the lockdown situation. All industries have been shut which affecting on the production. towing to lower production results in shortage of products, affecting the supply demand of clients. Covid19, drastically affects the world supply chain and industrial sector growth. At the initial stages of the pandemic, the world experienced, ‘supply shocks’. All bars, restaurants, pubs, all over the world has shut down due to the government regulation, social distancing impacted negatively on beer industry.  Also due to pandemic situation, importing and exporting activities are stopped.

Ginger Beer Market Segmental Overview

The report analyses ginger beer market based on type, process, application, distribution channel and geography. 

Ginger Beer Market by Type

Alcoholic and non-alcoholic are the two major types of ginger beer available in the market.  Non- alcoholic segment is likely to hold the largest share in the market. Traditional ginger beer is a sweetened and carbonated usually treated as non-alcoholic beverage.  Increased awareness among customer for healthy beverage created demand for non-alcoholic ginger beer. Non-alcoholic beer is prepared without using chemical additive or artificial additives. Non –alcoholic ginger is also called as organic beer. Non-alcoholic beer is a safer option and a better way to reduce the calories intake.

Ginger Beer Market by Process

Based on the process, ginger beer market is segmented into, fermented and non-fermented. The process of fermentation destroys many of the harmful microorganism and chemicals and add beer yeast .Fermented ginger beer is carbonated, sweetened beverage. Increased awareness among consumer for fermented ginger health benefits result in rise in demand.  It helps to reduce pain and act as anti-inflammatory agent. Ginger beer also treats flu and helps to develop immunity. Fermented ginger beer can re-build stomach condition. But continuous consumption of fermented beer involve risks such as improve heart disease and drastically lower blood sugar. 

Ginger Beer Market by Application

The market finds application into retail and catering. Retail segment is expected to witness significant growth over the forecast period, both in alcoholic and non-alcoholic sales and is likely to continues a trend away high strength traditional lagers. With the evolution towards more elaborate and innovative beer styles, which resemble less and less the traditional clear amber liquid, the floodgates have opened for brewers to stretch their skills even further beyond beer, and in turn, grow their customer base.

Ginger Beer Market by Distribution Channel

The major distribution channels of the market include supermarket, convenience stores, specialty stores, online stores. O Most of the people purchase products from offline channel such as supermarket, convenience store. In offline store, products are available in wide range. Increase in preference and popularity of supermarkets or offline stores in developing countries. These shops are considered as a major distribution channel for sale of beers and this shop are self-service shops which offers different categories of beer. Supermarket offers different brand beer under one roof with affordable prices compared to other distribution channels. Also better service and pleasant customer experience increase the supermarket growth.

Ginger Beer Market by Geography

Geographically, the ginger beer market is studied across the countries of key regions such as, North America, Europe, Asia Pacific and the rest of the World which includes Latin America, and Middle East & Africa. North America is likely to account highest market share in the ginger beer market. The Asia-Pacific region is projected to be the fastest growing region. The rapid expansion of breweries in the United States has boost the market growth in the North America region. 

Ginger Beer Market Key Players

Some of the major player operating in the market include, Gosling Rum Ltd, Fever Tree, Maine Root Handcrafted Beverages, Q- Mixers, C-B Beverages Corp, Crabbie's International, Portland Soda Works, Euro Globe Distributors Ltd. Australia Corporation Pyt Ltd., Animal International, Spindrift, Nantong Chitsuru Foods Co. Ltd, Reed's Inc.