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Artificial Sweetener states to the sugar substitutes that are gained from naturally occurring substances. It is added to the food and beverage products and offers a sweet taste while maintaining the calorie content. Artificial sweeteners are used as an alternative for sugars as it has lower energy density and extensively used in several food products, such as bakery products, dairy products, candies, and other food products. It also enhances the taste, makes it healthier as compared to the sugar-based food products, and maintain the overall health of an individual.
Currently, artificial sweeteners are now becoming a ubiquitous part of products, like ketchup, whole-wheat bread, salad dressing, yogurt, and even breakfast cereals. As the Asia Pacific obesity epidemic and its significant impacts on health, consumers are looking for ways to curb their sugar intake and protect themselves from the negative health effects of weight gain. This has led the Asia-Pacific region to record the highest number of new product launches with low-calorie sweeteners such as Stevia which would provide subtle taste to the food. Manufacturers choose the low-calorie sweetener, either on its own or as a blend, based on taste considerations, stability, and cost.
The Asia Pacific artificial sweeteners market is segmented into, type, application, distribution channel and geography.
Based on type the Asia Pacific artificial sweeteners market is segmented into acesulfame K, aspartame, cyclamate, maltitol, mannitol, neotame, saccharin, sorbitol, stevia, sucralose and xylitol. Acesulfame k is widely used in foods, beverages and pharmaceutical products around the world. Aspartame is found in approximately 6,000 consumer foods and beverages sold worldwide, including (but not limited to) diet sodas and other soft drinks, instant breakfasts, breath mints, cereals, sugar-free chewing gum, cocoa mixes, frozen desserts, gelatine desserts, juices, laxatives, chewable vitamins supplements, milk drinks, pharmaceutical drugs and supplements, shake mixes, table top sweeteners, teas, instant coffees, topping mixes, wine coolers and yogurt.
The market finds application into bakery items, dairy products, confectionery and beverages. Among various applications, the beverage segment is anticipated to grow at a faster pace during the forecast period. Artificial sweeteners have closely replaced sugar in the beverage sector, especially soft drinks. Artificial sweeteners properties such as the natural look and clean label are driving the artificial sweeteners market. Besides, in soft drinks, the quantity of sugar used is reduced without affecting appearance and taste, which enables manufacturers in the beverage industry to replace sugar with artificial sweeteners across the Asia Pacific.
On the basis of distribution channel, the Asia Pacific artificial sweeteners market is categorised into supermarkets & hypermarkets, departmental stores, convenience stores and others. Among these, the supermarket & hypermarkets segment is anticipated to grow at the highest CAGR, chiefly due to the convenience to buy the products and increasing number of supermarket and hypermarkets in developed countries. Moreover, supermarket have the one-stop shopping experience, and a wide range of availability for artificial sweeteners.
Geographically, the Asia Pacific artificial sweeteners market is studied across the countries of India, China, Japan, Australia, and Rest of APAC. Australia is leading the Asia Pacific Artificial sweetener market. Australia Food Sweetener market is growing at a comparatively higher growth rate. The market’s growth can be primarily attributed to increasing demand. This accounts for a 30% share in the numerous applications of sweeteners. The diet-soft drink sector is highly dominant in the sugar substitute market, with aspartame emerging as the leading sweetener.
Some of the key participants in artificial sweeteners market include AJINOMOTO CO., INC, MORITA KAGAKU KOGYO CO., LTD, Sunwin Stevia International, Inc, Whole Earth Sweetener Co., LLC, etc.
The Asia Pacific artificial sweeteners market is segmented into, type, application, distribution channel and geography. Based on type the global artificial sweeteners market is segmented into acesulfame k, aspartame, cyclamate, maltitol, mannitol, neotame, saccharin, sorbitol, stevia, sucralose and xylitol. Likewise, based on application, the global artificial sweeteners market is categorised into, bakery items, dairy products, confectionery and beverages. On the basis of distribution channel, the global surficial sweeteners market is categorised into supermarkets & hypermarkets, departmental stores, convenience stores and others. Geographically, the Asia Pacific artificial sweeteners market is studied across the countries of India, China, Japan, Australia, and Rest of APAC.
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