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Artificial sweeteners are obtained from naturally occurring substances. They are also called as High-Intensity sweeteners or intense sweeteners because the sweetness of artificial sweetener is many times higher than regular sugar. It is one of the best alternatives of sugar because it consists virtually no-calorie or very less calorie intake. Nowadays, artificial sweeteners are largely found in processed food materials like jellies, sauces, soft drinks, baked goods, candy, canned foods, ice cream, and yogurt and many dairy products and are proliferated as sugar-free products.
Currently, the consumption of artificial sweeteners is growing rapidly in Europe. This is attributed to consumer awareness, government regulation to reduce sugar consumption and application in many health & wellness food products in the market. Moreover, the other main reason for the growth of artificial sweeteners is the growing population of obese, overweight and diabetic patients in Europe. Most of the market leaders are bringing innovative products, especially stevia-derived products, to meet the rising consumer demand for non-caloric natural sweeteners in both food and beverages.
The Europe artificial sweeteners market is segmented into, type, application, distribution channel and geography.
Based on type the Europe artificial sweeteners market is segmented into acesulfame K, aspartame, cyclamate, maltitol, mannitol, neotame, saccharin, sorbitol, stevia, sucralose and xylitol. Europe is witnessing sales for products that use stevia in substitution to with sugar, in order to provide great taste, along with low calories.
Based on application, the Europe artificial sweeteners market is categorised into, bakery items, dairy products, confectionery and beverages. Among various applications, the beverage segment is anticipated to grow at a faster pace during the forecast period. The growing consumption of the soft drinks in European countries is driving the market growth. Such as, in 2017, ONS (Office for National Statistics) U.K. witnessed strong sale of soft drinks and secured leading position with 20 percent market share. Such enlarged consumption and sale of soft drink is driving the growth of artificial sweeteners in beverage segment.
Based on distribution channel, the Europe artificial sweeteners market is categorised into supermarkets & hypermarkets, departmental stores, convenience stores and others. Among these, the supermarket & hypermarkets segment is anticipated to grow at the highest a rate, chiefly due to the convenience to buy the products and increasing number of supermarket and hypermarkets in developed countries.
Geographically, the Europe artificial sweeteners market is studied across the countries of Germany, France, UK, Italy, Spain and Rest of the Europe. Germany is likely to dominate the Europe artificial sweeteners market. An increase in the consumption of processed food products is driving the market’s growth. Non-calorie sweeteners or sugar substitutes, such as aspartame and sucralose, (after attaining government authorization), are widely used in the production of soft drinks.
Some of the key participants in artificial sweeteners market include ACH Food Companies, Inc, AJINOMOTO CO., INC., Archer Daniels Midland Company, Cargill Inc., Celanese Corporation, Cumberland Packing Corp, Hermes Sweeteners Ltd, Ingredion Inc., JK Sucralose Inc Merisant US, Inc, MORITA KAGAKU KOGYO CO., LTD, NutraSweet Company, PureCircle, Roquette, Sunwin Stevia International, Inc., Tate & Lyle, Whole Earth Sweetener Co., LLC, etc.
Based on type the global artificial sweeteners market is segmented into acesulfame K, aspartame, cyclamate, maltitol, mannitol, neotame, saccharin, sorbitol, stevia, sucralose and xylitol. The market finds application in bakery items, dairy products, confectionery and beverages. On the basis of distribution channel, the global surficial sweeteners market is categorised into supermarkets & hypermarkets, departmental stores, convenience stores and others. Geographically, the Europe artificial sweeteners market is studied across the countries of Germany, France, UK, Italy, Spain and Rest of the Europe.
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