Axiom MRC has updated all it's market research reports with the Economic Impact Analysis of COVID19 Pandemic on the market. Our team of analyst are following Comprehensive Three Dimensional (3D) Research Methodology along with large number primary interviews with key industry participants to bring insightful market reports to meet the current market requirements.
Sports betting includes predicting the results of any sporty activity and making the bets as necessary. Numerous sports come under this heading such as football, cricket, poker, horse racing and many others. This industry delivers gigantic growth opportunities for both individuals and bettors in the sport.
Increasing adaptation of internet-based devices such as tablets and smartphones permit maximising the interface time with end users by fetching them with online gaming practises with the minimum impact on everyday activities. Growing smartphone penetration along with the implementation of video streaming and instant messaging services has fuelled sports betting growth through mobile devices.
The exclusive COVID 19 impact analysis provides an analysis of micro and macro-economic factors on the sport betting market. Also, complete analysis of changes on entertainment industry expenditure, economic and international policies on supply and demand side. The report also studies the impact of the pandemic on global economies, international trade, business investments, GDP, and marketing strategies of key players present in the market.
The study analyses the global sports betting market based on the platform, application, type, sport type, and geography. Online and offline are the platforms where sports betting takes place. Besides, the market finds application in raw games, instant games, lotto, numbers games etc. Football, baseball, hockey, cricket, tennis, golf, boxing, horse riding, auto racing are some of the sports in which majority of the people are involved in betting. Geographically, the study is comprised of the key countries of North America, Europe, Asia-Pacific, and the Rest of the World.
Online and offline are the platforms where sports betting takes place. The online segment is likely to hold majority of market share, by platform. Online sports betting is predominantly applied in events, such as FIFA World Cup and European Championships. It is also popular in horse racing and tennis. Many of the online sports betting companies are sponsoring different teams as a part of their marketing initiatives and strategic expansions.
The market finds application in raw games, instant games, lotto, numbers games etc. The instant game segment is anticipated to be the fastest growing segment over the estimated timeframe. Increasing smartphone penetration along with the adoption of video streaming and instant messaging services has fuelled instant games.
Football, baseball, hockey, cricket, tennis, golf, boxing, horse riding, auto racing are some of the sports in which majority of the people are involved in betting. The football holds the majority of market share in term of revenue. Owing to the growing global popularity of football as a sport, this sports records a high betting volume, with an increasing number of bets, particularly from European countries such as Italy and Spain, where football enjoys high popularity. Nowadays the vast majority of football bets are placed online, attributed to the significant changes in the products and various betting markets that bookmakers offer.
Geographically, the study is comprised of the key countries of North America, Europe, Asia-Pacific, and the Rest of the World. The Europe is leading the global sports betting market. The market records a high demand from European betting consumers, who bet across multiple leagues, pre-match and in-play. As the online sports betting is mostly applied in events, such as FIFA World Cup and European Championships, Europe’s online sports betting market posted substantial growth in the last few years, due to the 2018 FIFA World Cup. Tennis emerged as one of Europe’s biggest betting sports in 2018, despite Wimbledon occurring at the same time as the FIFA World Cup, which indicates the rising popularity of online sport betting across the European region.
The key competitors of this market include 888 Group, Kindered Group plc, Wiliam Hill PLC, Churchill Downs Incorporated, bet365, Flutter Entertainment Plc, GVC Holdings Plc, Sportech Plc, The Stars Group Inc., Webis Holdings Plc, and among others.
The study analyses the global sports betting market based on the platform, application, type, sport type, and geography. Online and offline are the platforms where sports betting takes place. Besides, the market finds application in raw games, instant games, lotto, numbers games etc. Football, baseball, hockey, cricket, tennis, golf, boxing, horse riding, auto racing are some of the sports in which majority of the people are involved in betting. Geographically, the study is comprised of the key countries of North America, Europe, Asia-Pacific, and the Rest of the World.
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