Bakery products that are stored in the cold temperature in order to increase their life shelf are known as frozen bakery products. These are the convenient bakery products that can be easily prepared without much preparation. Frozen bakery products can be easily used for more than 12 months, and their taste and nutrition remain same during this period, since water content available in such food is turned into ice crystal so that water moment get restricted and this help bakery items from getting rotten.
In Asia-Pacific region, the market for frozen bakery is growing due to various factors which mainly include, increased rate of urbanization and growing demand for convenience food which creates demand for frozen bakery products since they can be consumed for a longer period of time. Moreover, with growing retail food industry and increased popularity of baked items in Asia-Pacific region is driving the demand for frozen bakery products.
Covid-19 has drastically affected the Asia-Pacific region, since this region is origin of covid virus due to which economy of this region got highly influenced by covid pandemic. However, covid pandemic caused growth in the frozen bakery industry since, increased culture of work from home in this region created demand for convenient food, also due to imposed lockdown people were not been able to move out of their households due to which the demand for frozen baked items increased since they can be used for longer period of time. Other factors such as temporary shut down of restaurants, increased popularity of online grocery stores also helped this market to grow further during covid pandemic.
The Asia-Pacific frozen bakery market is segmented on the basis of product, category, form and geography. The various products of frozen bakery includes pizza crust, donuts, pastries, breads etc. Based on category, the market consists of gluten-free and conventional baked items. These products are available in ready-to-bake and precooked form. Geographically, frozen bakery market in Asia-Pacific region is studied for major countries like India, Japan and China.
The various products of frozen bakery includes pizza crust, donuts, pastries, breads etc. In Asia-Pacific region, with increased popularity of bakery items and growing fast-food restaurants and growing western culture has increased the popularity of pizza, due to which the demand for frozen pizza crust in this region is increasing rapidly, moreover other products like frozen bakery and bread are also gaining popularity.
Based on category, the market consists of gluten-free and conventional baked items. In Asia-Pacific region, conventional baked items hold the significant share in the market owing to their easy availability and cost efficiency, however as people are getting more health conscious the demand for gluten free food is increasing rapidly, which is why the demand for gluten free frozen bakery items is increasing rapidly in the Asia-Pacific region
These products are available in ready-to-bake and precooked form. In Asia-Pacific region, the demand for ready-to-bake products is increasing rapidly, since these are used by both households and by commercial sectors. While precooked frozen baked items holds the major share in the Asia-Pacific region owing to increased demand for convenient food in this region.
Geographically, frozen bakery market in Asia-Pacific region is studied for major countries like India, Japan and China. In Asia-Pacific region, the market for frozen baked items is growing with growth in the retail food industry and growing working class population due to which the demand for frozen food is increasing rapidly. Moreover, with increased population and influenced by western culture, demand for bakery products is also increasing which is likely to contribute in the growth of frozen bakery market. Also, with increased globalization and developed cold-chain storage in this region is expected to contribute in the growth of frozen bakery market
Some of the major players operating in this market are General Mills, Europastry SA, Dawn Food Products Inc., Alpha Baking Company, ARYZTA AG, Miracapo Pizza company, Group Bimbo, Rich Products Corporation, Vandemoortele, and Breden Master S.A. among others.
June 2021: Nissin Foods Company Limited, announced its initial investment in the production and storage facility for frozen noodles in its Shunde plant in China.
July 2020: Japanese frozen confectionery maker Goyo Food Industry Co. has started producing frozen cakes in Thailand in partnership with a local peer, shifting from exports from Japan to cash in on local demand.
January 2018: Panetteria entered into the Indian frozen foods segment with the country’s first frozen bakery product line.
The Asia-Pacific frozen bakery market is segmented on the basis of product, category, form and geography. The various products of frozen bakery includes pizza crust, donuts, pastries, breads etc. Based on category, the market consists of gluten-free and conventional baked items. These products are available in ready-to-bake and precooked form. Geographically, frozen bakery market in Asia-Pacific region is studied for major countries like India, Japan and China.
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