Axiom MRC has updated all it's market research reports with the Economic Impact Analysis of COVID19 Pandemic on the market. Our team of analyst are following Comprehensive Three Dimensional (3D) Research Methodology along with large number primary interviews with key industry participants to bring insightful market reports to meet the current market requirements.
Moringa is a drought resistant tree and it is also called as drum stick. It a medicinal plant and its flower, leaves and fruits are used in cuisines in many countries. Moringa tea is ideally an herbal tea made from dried leaves of moringa oleifera plant. The leaves of moringa are first dehydrated and crushed for preparing of moringa tea. The global moringa tea market is specifically having increasing demand across the globe due to its advantages of moringa like caffeine free property, medicinal use and health benefits. Also, moringa is available in a variety of forms, including raw moringa, moringa powder for tea. Several reasons driving the industry, including an increase in the demand for nutritional supplements, increasing public health awareness, and a shift in focus toward organic medicine. This tea is in crushed leave form and in tea infusion bags.
The major factor driving the market is rising health awareness regarding health benefits offered by the moringa tea further become of the important reason for market growth. Adding to that plant can easily be grown in tropical ad sub-tropical region with low cost there by the usage of the plant has increased in various application providing ample of new growth opportunity for market.
The major factor propelling the market are it has antifungal, antiviral, antidepressant, and anti-inflammatory qualities that help to heal a variety of ailments. Also, moringa tea is also one of the most effective products for treating malnutrition in children under the age of three therefore the market demand for moringa has been increased. Although the product has numerous benefits, there are some market entrance barriers, such as technological requirements for drying moringa and organic certification standards. Moringa leaf drying requires the use of appropriate drying equipment as well as logistical procedures. To avoid quality degradation, moringa leaves must be treated immediately after harvesting. Moringa must be certified organic in most countries before it may be used in nutritional supplements. If the moringa isn't organically certified, it can't be exported.
The exclusive COVID 19 impact analysis report by Axiom MRC provides a 360 degree analysis of micro and macro-economic factors on the moringa tea market. In addition, complete analysis of changes on the digital surgery market expenditure, economic and international policies on supply and demand side. The report also studies the impact of pandemic on global economies, international trade, business investments, GDP and marketing strategies of key players present in the market.
The COVID-19 pandemic has significantly affected the Moringa Tea market. The market for Moringa Tea market is anticipated to be marginally affected due to the outbreak of COVID-19. In the case of COVID-19, several government institutions, research institutes, and biotech and pharmaceutical companies are concentrating on effective and rapid methods for COVID-19 diagnostics. The moringa tea market has not been hit as hard as other processed foods, but moringa tea manufacturers' manufacturing and supply chains have been impeded by a worldwide lockdown. Furthermore, after COVID-19, consumer purchasing behaviour may change forever. Companies, on the other hand, must have a significant sales plan for recovery, which may include the use of an e-commerce platform and multichannel in their supply chain.
Global moringa tea market is analysed based on nature, type, packaging, formulation, distribution channel and geography.
The moringa tea by nature is available in market including conventional, organic. Organic is likely to have rising new demand for moringa tea market. The organic nature has increased its demand due pure moringa contains, nutrients, antioxidants, amino acids among others. Likewise, conventional is also expected to witness new growth opportunity in the market.
By Type, the moringa tea segmented into crushed leaves and tea infusion bags. The crushed leaves segment is dominate the moringa tea market. Moringa crushed leaves are easily available in the market and online platform. Consumers are more attracted to the moringa crushed leaves due to its long shelf life and convenience factor.
The moringa tea market is studied according to various packaging like bags, loose and boxes. Loose form of packaging segment is dominates the market due to easy availability and loose form of powder can use in multiple purpose. Loose form of moringa is available in low cost and bulky.
By formulation, the global moringa tea is segmented into flavoured and original. Moringa tea is generally used in flavour. Moringa tea is available in different types of flavour like ginger, mint, lemongrass and mango. Original flavour also used mostly and its available on online platform.
The moringa tea market based on distribution channel is segmented into the online and offline. Offline segment is likely to dominate the moringa tea market. Because in offline segment its offering and facilities such as discount offers on bulky buying and separate section for moringa products for easy shopping and other services. Online segment is also getting huge response by consumers. Manufacturer and retailer mostly focusing on their online purchasing platform.
In terms of geography, the moringa tea market is studied for the key regions including North America, Europe, Asia Pacific, and Rest of the World. Asia Pacific emerged as a dominant region for the industry and expected to grow during the forecast period. As moringa is properly used in daily consumption, developing countries such as India can reduce their dependence on various imported dietary supplements. Consumers in APAC are increasingly choosing for plant-based cosmetics over mineral oils. This has sparked a desire for exotic plants such as Moringa in a number of APAC countries. Adding to that in 2017, China alone imported a large amount of moringa plants from India. The growing popularity of organic health supplements is driving the expansion of moringa products. The market is also being driven by the culture of calorie reduction and weight loss, as moringa also helps in weight loss.
The key competitors of this market Aayuritz Phytonutrients Pvt. Ltd, Ancient Greenfields Pvt Ltd., Asia Botanicals Sdn Bhd, Bio moringa Oleifera Gmbh, Earth Expo Company, Green Earth Products Pvt. Ltd., Grenera, Kuli Kuli, Inc., Philippine Moringa, Rainforest Herbs.
Jan 2021: NEXE Innovations is introducing XOMA Superfoods, a new in-house brand, to fulfil the growing demands of health-conscious and ecologically sensitive customers. By a new direct-to-consumer e-commerce platform, NEXE plans to expand the number of products available for purchase online and through subscription.
Dec 2020: MRSGI's current CSR cooperation with adlai producer Kiboa Ridge Farms and moringa producer GreenEarth Heritage Foundation has been strengthened. As a result of this collaboration, MRSGI will provide these micro entrepreneurs with access to a larger market by making their products available in certain Metro branches.
Global moringa tea market is segmented based on nature, type, packaging, formulation, distribution channel and geography. The moringa tea by nature is available in market including conventional, organic. By type, the market is segmented into crushed leaves and tea infusion bags. By Packaging, the market is classified into bags, loose and boxes. By, formulation the market is segmented into flavoured and original. By distribution channel, the market is segmented into online and offline. The global moringa tea market is studied across various key countries of regions such as, North America, Europe, Asia Pacific and Rest of the World.
The key competitors of this market include Aayuritz Phytonutrients Pvt. Ltd, Ancient Greenfields Pvt Ltd., Asia Botanicals Sdn Bhd, Bio moringa Oleifera Gmbh, Earth Expo Company, Green Earth Products Pvt. Ltd.
Grenera, Kuli Kuli, Inc., Philippine Moringa, Rainforest Herbs.
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