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Posture Corrector is a device designed to limit spinal movement in the event of a progressive fracture. The posture corrector device trains the back muscles to help users develop and maintain a healthier, upright posture. Posture correctors include shoulder posture braces, back support belts and specially designed posture correction shirts. Wearing a posture corrector can help you improve your posture. Healthy posture reduces pain and discomfort in the muscles and back. Some experts believe that postural correctors are effective devices for changing posture. Postural correctors target muscle imbalances by guiding the body to use the correct muscles for healthier posture. This relieves the pain and discomfort of tense or overstretched muscles. In today's world, poor posture is a common occurrence due to various factors. This in turn could reduce confidence in the individual and develop a poor self-image. However, with the growing awareness of good posture and the increasing availability of products in this regard, there is expected to be great growth potential for the market in the upcoming years.
The increase in back pain and shoulder problems is one of the main drivers for the market. Long working hours, poor sitting postures and a sedentary lifestyle can lead to postural abnormalities in people. According to an article published in the Journal of Orthopaedic Translation in January 2023 by Sheng Chen, there have been 568.4 million cases of low back pain (LBP) worldwide, with an age-standardized point prevalence estimate of 6972.5 per 100,000 inhabitants in 2019. More people nowadays are facing back pain issues. This is anticipated to drive market growth.
The increase in awareness of the benefits of correct posture in children and the increase in the aging of the population have also positively influenced the market for postural correctors. Due to many ongoing problems, governments are also trying to spread awareness through various media and many companies are also working to cure postural abnormalities. The growing trend towards perfect posture is of course also one of the key drivers of market growth. Millennials are aware of the problems caused by postural abnormalities. They take precautions to avoid this problem, which leads to the use of postural correctors. This is also a key factor that is expected to stimulate the growth of the market during the estimated time period.
An increase in public-private funding for targeted research initiatives, an increase in the number of people complaining of regular back pain due to prolonged sitting at a desk, and an increase in innovations and product development following advances in global technology are essential factors that are projected to create profitable opportunities for key players operating in the market. Due to several ongoing issues, governments are also trying to educate the public through various media, and many organizations are working to correct postural defects. This factor is expected to provide new growth opportunities for the market over the forecast period.
Posture correctors are often used for medical reasons, especially by patients with back, neck and shoulder pain. Posture correctors are never a permanent solution and are advised by experts not to use for an extended period of time without medical advice as they tend to weaken muscles and cause atrophy. These factors are expected to hinder the growth of the market over the forecast period.
There is a significant lack of awareness regarding the use of posture correctors, especially among the elderly people. Also, the high costs associated with research and development, limited infrastructure, unequal distribution of medical services in low-income nations is one factor that are expected to challenge the growth of the market over the forecast period.
The report provides an in-depth analysis of the global Posture Corrector Products market, market size, and compound annual growth rate (CAGR) for the forecast period of 2023-2029, considering 2022 as the base year. With increasing demand for posture correctors in various applications has led the increasing demand for market and is expected to witness the growth at a specific CAGR from 2022-2029.
The global Posture Corrector Products market comprises of different market segments like type, distribution channel, end users and geography.
By type, the Posture Corrector Products market includes the key segments of
Kinesiology tape segment is expected to dominate the market over the forecast period. Kinesiology tape is used to facilitate movement and inhibit pain and spasm, while athletic tape is used for support and to limit movement, usually due to existing pain. Kinesiology tape is a flexible material that moves when you move; the athletic tape is relatively stiff. Kinesiology tape helps improve lymphatic transport and increase circulation. The tightly binding nature of the athletic tape serves to reduce circulation. Today, people try to avoid a sedentary lifestyle to avoid posture related problems. For example, sports, games and physical exercises are much more encouraged. As a result of this trend, the demand for the kinesiology tape is expected to increase over the forecast period.
On the other side, the demand for posture corrector clothing is increasing at a high rate over recent year. Due to the increase in back and shoulder pain issues as a result of a sedentary lifestyle, more people are preferring posture corrector clothing.
The Posture Corrector Products market has distribution channels such as
Online channels are expected to lead the market over the estimated time period. It includes supermarkets and hypermarkets, specialty stores and others. Customers can get suitable products according to their requirements and specifications through this medium. Also, a large variety of products are available at reasonably affordable rates. Due to these factors, the offline segment is anticipated to have a high growth rate.
Online channels are expected to find increasing demand in the market over the forecast period. It includes e-commerce sites and company owned sites. The online marketplace offers convenient services such as home delivery and availability of all types of posture correction devices. The popularity of smartphones is growing rapidly. Therefore, the customer's exposure to online shopping is increased. Due to falling communication and infrastructure costs, established businesses are increasingly turning to e-commerce.
The Posture Corrector Products market has major end users like
Adults are expected to gain increasing demand for posture corrector products over the estimated time period. The increasing use of postural correctors by young people is projected to increase market revenue over the projected time period. Furthermore, the constant innovation of products by the market parties is anticipated to stimulate the growth of the market.
Essentially, as people age, their bones and supporting tissues, such as ligaments and cartilage, deteriorate. This puts older people at significant risk of muscle injury, especially to the shoulders and knees. Therefore, due to these factors, the geriatric segment is anticipated to contribute healthy growth to the market over the forecast period.
The global Posture Corrector Products market is studied for the following regions
Asia Pacific is anticipated to lead the market over the forecast period. Asian countries significantly focus on gyms and physical activities that keep people healthy as more people are facing the problems of a sedentary lifestyle. Another reason is the increasing geriatric population in Asia. There is an increase in the geriatric population, which becomes the reason for the increase in the posture character market. China's geriatric population accounts for about 28% of the total population, which increases the demand for posture correctors. Along with this, the Asia-Pacific region is more aware regarding the use of posture correctors, so the Asian market is expected to have strong growth during the estimated time period.
Also, North America is anticipated to hold the second position in the market followed by Europe. The high prevalence of back and shoulder pain in the North America region is expected to have a string impact on the growth of the market.
Axiom MRC provides a 360 degree analysis of micro and macro-economic factors on the global Posture Corrector Products market. In addition, a complete analysis of changes on the global Posture Corrector Products market expenditure, economic and international trade on the supply and demand side is provided in this exclusive report. Additionally, the impact of the pandemic on global economies, international trade and business investments along with the GDP and marketing strategies of key players present in the market, are also studied in this report.
The world is still grappling with the impact of the COVID-19 pandemic. As social distancing has become the new norm due to movement restrictions in place, work-from-home policies are being adopted by companies across various industries. Because of this, people spend multiple hours in one place while working, leading to conditions like discomfort, stiffness, muscle tension, poor posture and chronic pain. Sitting for long periods increases pressure on the back muscles and intervertebral disc, causing back pain. Hence, in order to maintain and improve posture, people use posture correction products, which leads to a growing demand for posture products. There is a growing demand for products such as backrests, lumbar supports, back cushions and posture correction chairs that help people improve their posture and reduce chronic pain at work. Thus, the market is expected to have strong growth in the upcoming years.
The competitive landscape analysis of Posture Corrector Products market is majorly focused on expanding the global growth of posture correctors industry with new product innovation, business expansion, increasing presence of a range of manufacturers operating in the posture correctors sector has led to growing demand for the market. Besides, the market offers a range of products in different application to fulfil the required demand of consumer which is further contributing to healthy growth in the market.
The key players studied in market are
November 2022: Ottobock had acquired suitX, a U.S.-based company spun out of the Robotics and Human Engineering Lab at the University of California, Berkeley, which specializes in the research and development of occupational and medical exoskeletons.
June 2020: BackEmbrace announced that it is now available on Amazon, making it easier for Americans to live and work while spending more time in front of a screen.
By type, the Posture Corrector Products market includes segments like kinesiology tape, posture braces, posture corrector clothing, sitting support device, magnetic back brace and others. Kinesiology tape is expected to dominate the market over the forecast period. The Posture Corrector Products market has key distribution channels like offline and online. Offline channel is expected to grow at a high rate in the market over the forecast period. The Posture Corrector Products market has major end users like kids, adults and geriatric. Adults followed by geriatric are expected to have significant growth over the estimated time period. The global Posture Corrector Products market is studied for the following regions: North America, Europe, Asia-Pacific and Rest of the world (RoW). Asia Pacific is anticipated to lead the market over the forecast period.
| Market Sizing for Year: | 2019-2029 |
| Base Year: | 2022 |
| Forecast Period: | 2023-2029 |
| Value: | USD
Million |
| Market Segment studied: | Type Distribution Channel End Users |
| Market Players and its Competitors: | Aspen Medical Products, LLC Babaka Intelliskin BackJoy Swedish Posture AlignMed Upright PrimeKinetix Marakym Super Ortho Ottobock Restore Health Solutions Comfymed VIBO Care I&YBUY Modetro Sports Comfy Brace |
FREQUENTLY ASKED QUESTIONS
What would be forecast period in the market report?
2023-2029 is the forecast period in the market report
What are the drivers for Posture Corrector Products market?
The key driving factors of the market are increasing prevalence of spinal and back disorders and Rising expenditure for research and development activities.
Which region is gaining majority of market share during the forecast period (2023-2029)?
Asia Pacific is expected to gain major market share during the forecast period (2023-2029).
