Sodium reducing agents are substances which reduce the sodium level while they get oxidized themselves. Consumption of salt, which is sodium chloride is linked to high blood pressure or hypertension. It is also a leading cause of cardiovascular diseases which afflicts nearly one in three Americans. High blood pressure causes damage to many organs, including heart, kidneys, brain, and even eyes. By 2025, predictions suggest, 60% of Americans will have high blood pressure. Sodium reducing agents are key ingredients used in food & beverages which help to mitigate the level of salt in food products. Sodium reducing agents play vital role in maintaining the salt intake in the regular diet. In addition, food and beverage manufacturers are keen to reduce the level of salts in related food products.
Sodium reducing agents market has a developing potential owing to healthier and safer food globally, rising government initiatives to increase public awareness related to harmful effects of excess consumption of sodium, changing lifestyle and increasing demand for processed food. Furthermore, reduction of sodium level in food products helps in the prevention of obesity, high blood pressure, cardiac and chronic heart diseases which further boost the market growth of sodium reducing agents. Over the years there’s been a growing trend among consumers to live a healthier lifestyle. One way they’re doing that is by choosing foods with lower salt content. High sodium content cause health problems, thus sodium reduction become a development trend. According to statistics, there are more than 700 million people worldwide died each year from diseases caused by high blood pressure. The excess sodium (salt) intake cause high blood pressure is a serious fact, to reduce the sodium content in food become the common concern of consumers and health sector. Scientists of UK Department of Health found that salt intaking (sodium chloride) down to 6 grams per day, can reduce the risk with 17% of suffering from high blood pressure. To this end, Europe and other developed countries have repeatedly launched "Reducing salt campaign," according to the US Food Safety News, the FDA will soon introduce a voluntary industry program of salt reduction, many famous food companies such as Unilever, Wal-Mart, have already responded to the salt reduction campaign and guarantee products to reduce salt content. Today, the quantity of salt globally consumed daily is up to 50 times higher than the amount the human body is able to metabolize. Back in 2006, the WHO demanded a global reduction in individual salt consumption to less than 5 g per day.
Salt or sodium chloride has been viewed as a food preservative that enhances human health by killing or limiting growth of foodborne pathogens and spoilage organisms. However, in recent decades, with increasing consumption of many different processed foods containing high levels of sodium, the perception of dietary salt has evolved to a point where it is now considered, by some, to be a potential health threat. It was estimated that if the average person would decrease salt intake by about 5 g per day to the intake recommended by the World Health Organization (WHO) a reduction of 23% of strokes and 17% of CVD would result preventing an estimated four million deaths annually worldwide. Thus, sodium reducing agent is a component used in the food industry to decrease the sodium level in the food. The report analyses the sodium reducing agents market on the basis of product type, application and geography. Based on product type, the sodium reducing agents market is segmented into amino acids, mineral salts, yeast extracts and other product such as hydrolysed vegetable protein, trehalose, and nucleotides.
Mineral salts are further classified into potassium chloride, magnesium sulphate, potassium lactate and calcium chloride. Sodium reducing agents market based on application is bifurcated into bakery & confectionery, dairy & frozen foods, meat & meat products, seasonings & sauces, snacks and other applications such as dressing & condiments. Geographically, the global sodium reducing agents market is categorized into North America, Europe, Asia Pacific and Rest of the World. Rest of the world comprises of Latin America and Middle East & Africa. Europe & North America dominates the global sodium reducing agent market in 2018. Consumers preference for healthy lifestyle accompanied with rising demand for low sodium level food products enhance business expansion in this region. Key players of the global sodium reducing agents market are Kerry Group, El Du Pont De Nemours & Co. (Danisco A/S), Novozymes, Tate & Lyle, AngelYeast Co., Ltd, Savoury Systems International Inc, INNOPHOS HOLDINGS, INC, Cargill, Incorporated, Ohly GmbH, Sensient Technologies Corporation, Jungbunzlauer Suisse AG, Givaudan and Dr. Paul Lohmann and Archer Daniels Midland among others.
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