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Metallic pigments surge the attractiveness and exclusiveness of products by refining their look and add functionality. They are extensively utilized in several applications such as printing inks, cosmetics, plastics, paints & coatings and others. Furthermore, the coatings industry uses metallic pigments in many diverse applications, coatings systems and coating processes. Likewise, effect pigments empower many remarkable color effects and accentuate the pursuit of attractiveness and a certain amount of luxury. In particular, color effects play a huge role in decorative cosmetics. This pigments make lips, eyes and nail real attention getters. Moreover, the demand for aluminum effect is very high, paint and coatings companies are developing innovative, more noticeable metallic finishes to help their customers’ products stand out in crowded and competitive marketplaces.
Growing acceptance of aluminum pigments, technology advancement, mounting importance of waterborne coating technology and rise in the paints & coatings industry are some of the factors driving the metallic pigments market. Furthermore, increasing automotive industry in the emerging countries is also the major factor driving the metallic pigments. However, the regulatory policies for solvent-based metallic pigments are the factors hampering the metallic pigments market.
The metallic pigments is segmented by product, application and geography
Based on product, the metallic pigments market is segmented into stainless steel, copper, aluminum, zinc and other products. The other segment is further bifurcated into nickel, chromium, cadmium and iron oxides. Increasing demand for aluminum products from the coloring additive and automotive industry may enhance the metallic pigments market. Aluminum pigments impart metallic appearance, thus increase the sheen and radiant effects of substrates which surges their suitability for various applications.
By application, the metallic pigments market is segmented into paints & coatings, plastic, cosmetics, printing ink, building materials, chemical and others. The paints & coatings segment accounted for the largest market share in 2018 owing to the rising construction activities in developing economies to support an expanding population, coupled with strict regulations inspiring low VOC content in paints.
Based on geography, the market is segmented into Asia-Pacific, North America, Western Europe, Central & Eastern Europe, Middle East & Africa and South America. Asia Pacific emerged as the largest consumer and dominated the metallic pigments market in 2018, owing to huge demand for metallic pigments from countries such as Japan, China, India and increasing consumption for metallic pigments in automobiles, paints & coatings, printing inks, packaging, and construction is benefitting the overall regional market.
The global metallic pigments market is led by key companies such as Metaflake Limited, Geotech International B.V., Umicore N.V., Carl Schlenk AG, Zhangqiu Metallic Pigment Co. Ltd., ALTANA AG, AMETEK, Inc., Asahi Kasei Corporation, Toyal America, Inc., The Metal Powder Company Ltd., BASF SE, Coprabel S.A., Silberline Manufacturing Co., Inc., Sun Chemical Corporation, Kolortek Co. Ltd., Sudarshan Chemicals, Schlenk Metallic Pigments, Eckhart Pigments and Ferro Corporation & Carlfors Bruk. Foremost companies have invested huge capital in mergers & acquisitions and research & development activities to develop advanced products in the market. For instance, on June 2016: BASF announced the launch of its Colors & Effects brand, bundling BASF’s global pigments business. The new brand encompasses BASF’s distinct colorants and pigments portfolio, and serves customers across five key industries, including coatings, plastics, printing, cosmetics, and agriculture.
The metallic pigments is segmented by product, application and geography. Based on product, the metallic pigments market is segmented into silica, waxes, thermoplastics and others. Among these, stainless steel, copper, aluminum, zinc and other products. The other segment is further bifurcated into nickel, chromium, cadmium and iron oxides. Increasing demand for aluminum products from the coloring additive and automotive industry may enhance the metallic pigments market. Aluminum pigments impart metallic appearance, thus increase the sheen and radiant effects of substrates which surges their suitability for various applications.
Based on application, the metallic pigments market is segmented into paints & coatings, plastic, cosmetics, printing ink, building materials, chemical and others. The paints & coatings segment accounted for the largest market share in 2018 owing to the rising construction activities in developing economies to support an expanding population, coupled with strict regulations inspiring low VOC content in paints.
Based on geography, the market is segmented into Asia-Pacific, North America, Western Europe, Central & Eastern Europe, Middle East & Africa and South America. Asia Pacific emerged as the largest consumer and dominated the metallic pigments market in 2018, owing to huge demand for metallic pigments from countries such as Japan, China, India and increasing consumption for metallic pigments in automobiles, paints & coatings, printing inks, packaging, and construction is benefitting the overall regional market.
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