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Breakfast cereals are represented as a health breakfast choice which are made from grains that has high carbohydrate level, low fat and a reliable source of fibre. It is a nutrient dense food which make a major contribution to people’s diets. Breakfast cereal products were originally sold as milled grains of wheat and oats that required further cooking in the home prior to consumption. They can be categorized into traditional (hot) cereals that require further cooking or heating before consumption and ready-to-eat (cold) cereals that can be consumed from the box or with the addition of milk
The global market is estimated and forecasted in terms of revenue (USD million) and volume (KT) generated by the global breakfast cereals market. The breakfast cereals market is primarily driven by rising influence and acceptance of westernization of food habits and increasing middle class population in developed and developing countries. Moreover, significant shift of consumers from traditional breakfast to packed and healthy breakfast coupled with rising awareness about the importance of healthy breakfast, are the factors anticipated to fuel the breakfast cereals market during the projected period. The major trend followed in the market is the rising demand for organic breakfast cereals. However, major factor hindering the growth of the market is the increasing prices of raw material and easy availability of alternatives in the market.
The report analysis the Breakfast Cereals market based on product, distribution channel and geography.
The report analyses the breakfast cereals market by product, distribution and geography. Based on product the breakfast cereals market is segmented into ready-to-eat (RTE) and hot cereals. In 2017, the ready-to eat (RTE) segment accounted for the highest market share in terms of revenue. The production of ready-to-eat segment is predicted to boost due rising preference for on-the-go meal options and increasing demand for easy and fast meal option among the consumers globally. Additionally, the hot cereals segment is forecasted to register for highest CAGR during the projected period.
By distribution channel, the global breakfast cereals market is bifurcated into supermarket, convenience stores and E-commerce. In 2017, the supermarket distribution segment accounted for the largest market share in the global breakfast cereals market. Likewise, the E-commerce segment is expected to grow at a faster pace during the forecast period owing to the significant shift of the consumers toward online shopping due to the rise of digital technology and wide use of apps and websites. The largest share of the supermarket segment is primarily attributed to increasing number of supermarkets in developed economies of North America and Europe.
By geography breakfast cereals market is studied across the countries of key regions such as, North America, Europe, Asia Pacific and rest of the world. Rest of the world includes Latin America and Middle East and Africa. North America accounted for the largest share in the breakfast cereals market due to increasing health concern, demand for health food and high adoption rate of new products in the region. Moreover, Asia Pacific is projected to be growing at highest CAGR during the forecast period owing to increasing consumer awareness regarding healthy lifestyles in emerging economies including China, India and Japan and rising awareness about food safety and quality among consumers.
Some of the key participants in global breakfast cereals market are General Mills, Inc, Alara Wholefoods Ltd, NESTLÉ, Kellogg Co, PepsiCo, Bagrry's India Ltd, Attune Foods, B&G Foods, Inc, Marico, Bob’s Red Mill Natural Foods, POST HOLDINGS, INC, Weetabix, etc. The key players have substantial presence in the market due to their strong clientele base. New product development and product innovation along with mergers and acquisitions are the strategies used by the market players to reinforce the position in the market. Attractive packaging and advertisement are the key growth strategy adopted by many players to target the consumers globally and expand their geographical presence.
Breakfast cereals is a food basically prepared oats, wheat, rice and corn cereals. The corn, wheat, or rice grits are mixed with a flavour solution that includes sugar, malt, salt, and water. Moreover, it provides nutritional and health benefits and represents a healthy breakfast choice. Breakfast cereals are high in carbohydrates, low in fat and a good source of fibre and make a major contribution to people’s diets. The global breakfast cereals market is segmented into product, distribution channel and geography. The report analyses the breakfast cereals market by product, distribution and geography. Based on product the breakfast cereals market is segmented into ready-to-eat (RTE) and hot cereals. By distribution channel, the global breakfast cereals market is bifurcated into supermarket, convenience stores and E-commerce. By geography breakfast cereals market is studied across the countries of key regions such as, North America, Europe, Asia Pacific and rest of the world. Rest of the world includes Latin America and Middle East and Africa. Asia Pacific is projected to be growing at highest CAGR during the forecast period owing to increasing consumer awareness regarding healthy lifestyles in emerging economies including China, India and Japan and rising awareness about food safety and quality among consumers. Some of the key participants in global breakfast cereals market are General Mills, Inc, Alara Wholefoods Ltd, NESTLÉ, Kellogg Co, PepsiCo, Bagrry's India Ltd, Attune Foods, B&G Foods, Inc, Marico, Bob’s Red Mill Natural Foods, POST HOLDINGS, INC, Weetabix, etc.
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