There is a big increase in the number of vegetarians in the European countries. The number of vegetarians and number of consumers who are reducing their meat consumption has been increasing in European over recent years. Environmental, ethical and health reasons are largely responsible for this – depending on the type of consumer. Other reasons are an increased consumer interest in variation and in “new” foods. Thus, in order to achieve a considerable reduction in the consumption of meat one approach is to develop meat analogues that compete directly with meat products. Another approach is to introduce protein products that meet the need for more variation and/or new products. The market for meat analogues is still quite small.
The major factors driving the European Meat Substitute market are rising environment concern around the world, reduction in meat consumption, growing health concerns, changing dietary pattern, increased preference for vegetarian and vegan foods and limited meat production. However, health concerns surrounding meat alternatives and high cost of meat substitutes are some of the restrains faced by the market.
The European Meat Substitute market is segmented based on type, source, category, distribution channel and country.
The European Meat Substitute market by service is segmented into tofu & tofu ingredients, tempeh, textured vegetable protein, seitan, quorn and others. The demand for tempeh has been increasing in the global market as a competitor of tofu. Tempeh is a better meat alternative of all fermented soy products. Tempeh contains high nutritional value and hence is used in various vegetarian cuisine worldwide, where it is used as meat analogue. Tempeh contains high levels of vitamins B6, B5, B3, and B2. Moreover, it can have many textures and flavors which makes it a better substitute for meat and meat-based products. Tempeh is a healthy food containing probiotic which helps increasing antibodies, build stronger immune system, regulate appetite and reduces sugar. Tempeh is popular in health-conscious consumers as it helps in reducing cholesterol levels naturally. Availability of tempeh in supermarket/ hypermarkets is also driving market for tempeh in urban countries. As a result of growing population of working professionals demand for ready-to-eat tempeh is increasing in urban areas driving market for tempeh globally. Manufacturers are focusing on providing healthier product offerings. Hence, the global tempeh market as a meat substitute is expected to observe robust growth over the forecast period.
Meat substitutes are obtained from various sources such as soy, wheat, mycoprotein and others. Other sources of meat substitute include mushrooms, lentils, beans, etc. Among the various source, soy-based meat substitute products accounted for the largest market share, followed by mycoprotein, in 2018. This is because soy protein is a cost-effective and reliable substitute for meat and has the highest amount of protein as compared to other meat substitutes. Soy-based meat substitutes can be produced to mimic the organoleptic characteristics of meat products. Soy burgers, soy turkey, soy bacon, soy chicken, and soy hot dogs are a few popular soy-based food products. Moreover, soy is the most common source of meat substitutes in European. Increasing demand for tofu from food service and beverage manufacturers depicts its popularity. Soy-based products are rich in amino acids, vitamins, fibers, omega-3, and flavones, in addition to being cholesterol-free and low in saturated fat. Soya meat is extremely rich in protein, with a protein content over 50%. Owing to these advantages, soy-based meat substitutes are anticipated to increase their market presence. Soy meat alternatives are closer to the taste and texture of meat, than in the past, because of newer technology. These developments have led to increased demand of these substitutes from the consumers.
The various categories by which the European Meat Substitute Market is sectioned includes frozen, refrigerated and shelf-stable. Frozen function segment accounted for the largest market share in 2018. Refrigerated meat substitutes were the second largest market after frozen meat substitutes. Generations view protein differently, with older generations more concerned about the health benefits of protein and younger generations caring about exercise recovery and feeling full.
The European Meat Substitute Market by distribution channel is segmented into direct and indirect. The indirect distribution channel was the major contributor to the European meat substitute market based on value. Due to various advantages of direct distribution channel such as low cost, limited coverage, time consuming; it was overshadowed by the indirect distribution channel.
The various countries studied in this report include Germany, France, United Kingdom, Italy and Rest of the European. The UK’s overarching health trend and the focus on the environmental impacts of meat production have underpinned strong growth in the meat-free foods market in Unites Kingdom. ‘Clean labels’ and greater clarity over the ingredients used are needed to build consumer trust, while innovative products targeting the ‘foodie’ consumer can inject more excitement into the market. The demand for alternative protein beyond traditional meat, fish and dairy sources is expanding across United Kingdom as consumers turn to products they view as healthier and more environment friendly and food makes drives excitement through innovation. Changing consumer habits, and the rise of the flexitarian diet, has led to a trend towards vegetables and meat alternatives. Informa said that the change in eating habits reflects increasing concerns amongst UK consumers around health, animal welfare, and the environmental impact.
The major players involved in this market are Danisco (DuPont), Amys Kitchen, Cargill, Cauldron Foods, MGP Ingredients, Schouten, Morningstar Farms, Quorn Foods, Sonic Biochem, Vbites Foods and ADM among others.
The European Meat Substitute market is segmented by type, source, category, distribution channel and geography. By type, this market is categorised into tofu & tofu ingredients, tempeh, textured vegetable protein, seitan, quorn and others.
German is regarded as a “meat eater” nation with high per capita meat consumption. Many Germans continue to feel that a meal is not complete if it doesn’t contain meat. Recently, however, there have been very different voices. Meat substitutes have been available for a while but remained a niche product among German consumers. The kinds of product being launched in Germany now, however, are focussed on the mainstream market. These new vegetarian substitutes resemble traditional cold cuts very closely and present a real alternative for consumers used to having a slice of cold meat on their bread, mainly for breakfast or dinner. Surprisingly, German companies that are traditionally associated with manufacturing meat products are now entering this market for meat substitutes, going so far as to launch meat imitations using the same brands as their meat-filled counterparts. It seems unlikely to appeal to consumers who refuse to purchase meat due to animal welfare concerns, but it may be the start of a new era of vegetarian products in the mainstream market.
The various sources of European Meat Substitute Market studied in this report includes soy, wheat, mycoprotein and others. Other sources included in the report are mushrooms, lentils, beans, etc.
Based on distribution channel, the market is classified into direct and indirect. The indirect distribution channel is further sub segmented into convenience stores, specialty stores, supermarkets, online retail.
Geographically, this market is segmented into Germany, France, United Kingdom, Italy and Rest of the European. Moreover, European's first vegan supermarket chain, Veganz, began in the German capital, Berlin, in 2011. There are 10 stores across the country today and more across the continent, offering more than 4,500 products. More restaurants are also offering vegetarian and vegan options, as well as special food aisles at most major supermarkets. The trend towards naturalness plays a dominant role in the food choices of German consumers, who prioritize health benefits of unprocessed, natural and wholesome product.
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The report offers changing market dynamics in the European Meat Substitute industry, presenting historical, current and projected market size in terms of volume (KT) and value (USD Billion)
The research study provides an in-depth analysis of the industry value chain focusing on the peer and parent markets of European Meat Substitute market
It presents a comprehensive assessment of geographical regions exhibiting promising growth, potential and niche segments, and a neutral perspective on the European Meat Substitute market performance
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