Global Active Nutrition Share, Trend Analysis & Forecast Report

Active Nutrition Market Report, By Type (Consumer Health, Nutritional Drinks and Packaged Food), Form, Distribution Channel and Geography - Global Market Share, Trend Analysis & Forecast , 2019 - 2028

Report Code : fb1926 | Publish Date : Upcoming | Industry : Food_Beverage | Geography : Global


  • Report Description
  • Summary

Nutrition is the intake of food, considered in relation to the body’s dietary needs. Good nutrition an adequate, well balanced diet combined with regular physical activity is a cornerstone of good health. Poor nutrition can lead to reduced immunity, increased susceptibility to disease, impaired physical and mental development, and reduced productivity. As human beings move through life, their nutritional needs as well as their physical and mental capabilities change. Active nutrition carters the need of the human’s requirement of daily nutrition. Now a day’s child obesity is a major problem in many of the developed countries. Active nutrition focusses on providing necessary nutrients that are useful for the overall growth of the children decreasing the rate of obesity. 

Active Nutrition Market Outlook

The active nutrition markets continue to evolve due to rising consumers demand to stay fit and healthy. Moreover, significant shift of the consumers towards active lifestyles as consumers become more educated about the benefits of a health and fitness lifestyle further boost the demand for active nutrition market in many developed countries around the world. Governments play an active role in encouraging and sponsoring healthy living initiatives among their populations, especially in emerging markets. To fuel the demands of their on-the-go lifestyle, consumers are also looking for functional foods and beverages that are high in protein, sustainable, good-tasting and in an easy-to-use format. There is also greater awareness of the benefits of good nutrition across ages and genders. As people live longer, they are looking to understand specific nutritional and fitness plans to support their lifestyles.  Finally, digital consumerism has heightened expectations for individualised nutrition and fitness plans. However, lack of awareness about the availability of products and high prices are the major factors hampering the growth of the market.

Active Nutrition Market Segmental Overview

The report analyses the active nutrition market on the basis of type, form, distribution channel and geography. 

Active Nutrition Market by Type

Based on type, the market is segmented into consumer health, nutritional drinks and packaged foods. The consumer health segment is further bifurcated into weight management and wellbeing, sports nutrition and protein supplements. Similarly, nutritional drinks segment is divided into energy drinks and sports drinks. Packaged foods include energy bars and other on the go foods. Consumers globally are moving towards a more holistic and long-term weight management approach in order to improve health. These factors are reshaping the weight management and wellbeing (WMW) industry and pushing it towards innovations around clean labelling, personalisation and plant-based ingredients, to compete with weight loss alternatives such as apps, online programmes and wellness coaches. Sports nutrition emerged in the United States in the 1940s as a niche interest of bodybuilders, a way for them to obtain the nutrition they needed in a convenient format. Today, sports nutrition is used to allow sportspeople to consume the nutrition they need, at the right time, in the most convenient format. Supplemental nutrition drinks provide a healthy balance of protein, carbohydrate, and fat. Sports drinks are specifically designed to provide the right balance of carbohydrate, electrolytes and fluid to adequately fuel exercise and provide fluid for hydration. When used appropriately they can result in performance benefits.

Active Nutrition Market by Form

Furthermore, on the basis of form the global active nutrition market is categorised into solid and liquid. The growth of the sports supplement industry as a whole is giving professional, semi-pro, and casual athletes a greater array of options for supporting their performance. A renewed interest in health and fitness and a continually diversifying array of products is expected to give the powder manufacturers a variety of new avenues for targeting powder users in ways that weren’t previously possible. Liquid segment covers all the beverages that supply active nutrients for healthy life of the consumers. 

Active Nutrition Market by Distribution Channel 

Based on distribution channel, this active nutrition market is classified into hypermarket/supermarket, specialty stores and online channels. Rising number of specialty stores including Walmart, GNC, and Vitamin Shoppe is playing a vital role in the dominance of the speciality stores segment owing to better brand reputation and wider distribution of these stores. In case of this industry, consumer trust plays an important role in selection of distribution channel as threat of purchasing counterfeit or substituted product prevails in minds of consumers. In such cases, hypermarket/supermarket channels are more trusted by consumers in comparison to online channels. Online channels are introducing newer ways to attract customers, which in turn is contributing to the growth of the segment.

Active Nutrition Market by Geography

Geographically, the global active nutrition market is categorized into North America, Europe, Asia Pacific and Rest of the World. Rest of the world comprises of Latin America and Middle East & Africa. North America was the leading revenue contributor in the market, accounting for largest share in the global market. Growing health awareness, increasing number of gyms and health & fitness centres, and changing consumer preferences for nutritional products are some of the primary growth stimulants for the market in the region. Asia Pacific is anticipated to be the most promising destination for global players due to rising disposable income, growing health & fitness awareness, and increasing number of global distributers. 

Active Nutrition Market Key Players

The key players operating in the active nutrition market are Glanbia plc, Hormel Foods Corporation, PepsiCo, General Nutrition Centers, Inc, Abbott, GlaxoSmithKline plc, Clif Bar & Company, POST HOLDINGS, INC, The Nature's Bounty Co, MUSCLEPHARM, THE COCA-COLA COMPANY, Herbalife International of America, Inc and USN (Ultimate Sports Nutrition) among others. Collaborations with other industry participants, investments in R&D, and product differentiation are among the key strategies adopted by market players for gaining competitive edge. 



Nutritional supplements are any dietary supplement that is intended to provide nutrients that may otherwise not be consumed in sufficient quantities; for example, vitamins, minerals, proteins, amino acids or other nutritional substances. Nutrient shortfalls have health consequences that could impact daily life and overall wellbeing. Given an adequate supply of calories from a mixture of fats, carbohydrates, and protein and plenty of water, the body can use these essential nutrients to mix and match the various other components of foods and turn them into its own personal energy supply as well as continually creating new cells and tissues, blood and bone, muscles and brain, skin and hair. 

The report analyses the active nutrition market on the basis of type, form, distribution channel and geography. Based on type, the market is segmented into consumer health, nutritional drinks and packaged foods. The consumer health segment is further bifurcated into weight management and wellbeing, sports nutrition and protein supplements. Similarly, nutritional drinks segment is divided into energy drinks and sports drinks. Packaged foods include energy bars and other on the go foods. Furthermore, on the basis of form the global active nutrition market is categorised into solid and liquid. Based on distribution channel, this active nutrition market is classified into hypermarket/supermarket, specialty stores and online channels.

Geographically, the global active nutrition market is categorized into North America, Europe, Asia Pacific and Rest of the World. Rest of the world comprises of Latin America and Middle East & Africa. North America was the leading revenue contributor in the market, accounting for largest share in the global market. Growing health awareness, increasing number of gyms and health & fitness centres, and changing consumer preferences for nutritional products are some of the primary growth stimulants for the market in the region.

Corporation, PepsiCo, General Nutrition Centers, Inc, Abbott, GlaxoSmithKline plc, Clif Bar & Company, POST HOLDINGS, INC, The Nature's Bounty Co, MUSCLEPHARM, THE COCA-COLA COMPANY, Herbalife International of America, Inc and USN (Ultimate Sports Nutrition) among others.

Why to buy this report:

  • The report offers changing market dynamics in active nutrition industry, presenting historical, current and projected market size in terms of value (USD Million)
  • The research study provides an in-depth analysis of the industry value chain focusing on the peer and parent markets of active nutrition, such as sport nutrition market, personalize nutrition market, etc.
  • It presents a comprehensive assessment of geographical regions exhibiting promising growth, potential and niche segments, and a neutral perspective on the active nutrition market performance
  • The report also offers strategic recommendations in key business segments based on the market estimations and competitive landscape, mapping the key common trends of active nutrition market