A breast pump is an electronic or mechanical device used for extracting milk from the breast of a lactating mother through suction. The main reason for opting these devices is when directly feeding the infant is not possible, mainly due to medical complications, personal problems, prematurity and other logistical reasons. Breast pumps are being increasingly used during mother-baby separation. The United Nations Children's Fund (Unicef) has estimated that nearly 386,000 babies were born on 1st January 2019, with India leading the list with 69,070 new born babies. The Unicef reported that globally over half the births were estimated to have taken place in nine countries including India (69,070), China (44,760), Indonesia (13,370), the US (11,280). Alongside, increasing women’s labor force participation will drive the growth of the market. For instance, In Australia, women’s labor force participation rate reached the highest ever in January 2018 with 60.5%. Breast milk provides the ideal nutrition for infants. It has a nearly perfect mix of protein, vitamins, and fat that are essential for baby’s growth breast milk increases baby’s immunity power by providing essential antibodies. World health organisation recommends exclusive breastfeeding at least up to 6 months of age, with continued breastfeeding along with appropriate complementary foods up to two years of age or beyond. The Affordable Care Act, the 2010 law also known as “Obamacare” requires employers to allow women to pump breast milk while they are at work.
Increasing demand for breastfeeding and surging adoption of breast pump are aspects driving breast pump market growth. Rising women work rate combined with expanding populace are factors foreseen to help business development. Rising women work rate is relied upon to serve this industry as a high effect rendering driver. Working mothers hold generally higher expendable earnings and lesser time to breastfeed their children. Subsequently, they are considered as ideal customer to breast pump market. Moreover, most of the organisations, provides a supportive environment to enable breastfeeding employees in order to pump breast milk during work hours. For example, Germany and U.S. have made it required for organizations to have break approaches amid work hours for lactating mothers. Furthermore, ideal reimbursement policies and enhancing medicinal services foundation is anticipated to affect emphatically on breast pump market development.
The breast pump market is segmented into by product type, technology, application and geography.
Product type, the market is classified into closed system breast pumps and open system breast pumps. These product type terms generally refer to whether or not there’s a milk barrier between the breast pump and expressed breast milk. A breast pump with a milk barrier is known as a closed system as it’s closed off from the milk. This barrier prevents the milk overflowing and leaking into the pump mechanism and helps ensure expressed milk travels through a hygienic route. Whereas, an open-system breast pump doesn’t have a milk barrier. The growth of an open system breast pump type is attributed to factors such as less maintenance as well as these types are less expensive as that of closed system. However, they are less preferred as compared to the closed type breast pump as there is a possibility of cross infection in open system.
The breast pump market by technology categorised into manual pump, battery pump and electric pump. Electric pumps have been recognized as the most lucrative segment in the market. This can be credited to greater efficiency, user friendliness & advancement in technology. The technological advancement in electric pump include multiple settings such as double-pumping function , tailored suction to mimic baby's sucking patterns, high number of sucks per minute and adjustable suction levels. However, the downside is that electric pumps are noisier than manual pumps and these are more expensive compared to other types, and hence, their penetration in developing areas is anticipated to be limited. Battery-powered pumps were observed to be popular choice among breast feeding women. Considering these devices are relatively more affordable, easy to transport, light weight and doesn’t require electric spot they are used by a greater section of the target population.
Based on application, the breast pump market is segmented into personal use pumps and healthcare/hospital grade pumps. Hospital grade breast pumps are stronger and most durable breast pumps available to breastfeeding women. These pumps effectively stimulate breasts to adequately raise levels prolactin and oxytocin hormone to increase breast milk production and output. While personal use breast pumps are intended for use by only one mother, hospital grade pumps are designed and approved by the FDA to be safe for multiple users as they have special barriers and filters that prevent cross-contamination. Furthermore, the penetration the personal use breast pump is expected to increase more in developing economies owing to growing number of working mothers as well as rising healthcare expenditure. These pumps are already widely used in the U.S. as they are covered under the Affordable Care Act. They increase patient compliance due to easy and convenient usage.
Geographically, the market is studied for major countries of North America, Europe, Asia Pacific and rest of the World. North America accounted for the largest share in 2018 and is likely to continue its leading streak throughout the forecast period. Factors that can be attributed to its large share include increased awareness about breastfeeding and a high employment rate among women. Furthermore, higher adoption of breast pump, high awareness coupled with favourable reimbursement scenario in the United states are the aspects determining largest market share of North America.
The Asia Pacific region is also expected to grow at significant rate during the forecast period owing to the fuelling of economic development, rapidly increasing employment rate among women, increased healthcare expenditure, growing awareness etc. Presence of numerous untapped opportunities in emerging economies such as India and China are expected to accelerate the growth of this market owing to the rapid population growth and improving healthcare infrastructure. Additionally, many developments and initiatives to improve the healthcare access will fuel the forecast business growth.
Some of the major players competing in this space are Albert, Ameda, Ardo, Babybelle, Bailey Medical, Beldico, Buettner-Frank, Hygeia Health, Lansinoh Laboratories, Linco Baby Merchandise Work's, Medela, NUK, Philips, Pigeon, and Spectra Baby Products. These players focus on growth strategies such as new product launches that are enhanced with additional features that fulfils customized requirement of breast fedding mother to maintain the foothold in industry. For instance, in November 2016, Medela introduced smart breast pump named Sonata to deliver hospital level performance in personal use breast pump thus, the company expanded existing product portfolio by launch of Sonata.
The global breast pumps market is segmented on the basis of product type, application, technology and geography. By product type, the market is sub-segmented into closed system breast pumps and open system breast pumps. The growth of the closed system breast pump market is expected to be highest growing segment owing to the factors such as lower risk of mould formation and contamination. Based on application, the breast pump market is classified into personal use pumps and healthcare/hospital grade pumps. Hospital grade breast pumps are stronger and most durable breast pumps available to breastfeeding women. These pumps effectively stimulate breasts to adequately raise levels prolactin and oxytocin hormone to increase breast milk production and output. On the basis of technology, the market is bifurcated into battery powered breast pumps, manual breast pumps and electric breast pumps. Electric pumps have been recognized as the most lucrative segment in the market. This can be credited to greater efficiency, user friendliness & advancement in technology. Regionally, the market is portioned into North America, Europe, Asia-Pacific and Rest of the World. North America dominated the market in terms of revenue in 2018 whereas, Asia-Pacific will show the highest growth, owing to growing demand for breast pumps. The factors mainly attributed to the growth of the market in APAC region are unmet medical needs and rising disposable income.
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