Countries like China and Japan experienced the highest number of anti-aging surgeries and procedures in the Asia-Pacific market. The growing obsession with physical beauty in China has increased the demand for cosmetic surgery and procedure in recent years. Also, the influence of pop stars and other celebrities is significantly driving the youths to undergo these surgeries. In Japan, a new trend for using augmented reality technology in order to improve the results of cosmetic procedures has emerged in recent years. Other than these prominent countries, rest of the Asia-Pacific which comprises of countries like Indonesia, Singapore, Malaysia, Thailand, Vietnam, Philippines, Indonesia, Pakistan, Sri Lanka, Bangladesh, Korea, etc. is also witnessing a considerable surge in the market due to several advancements in anti-aging surgeries that can be availed at a pocket-friendly price. People from developed countries travel to India, Australia, Malaysia, and South Korea for affordable cosmetic procedures. Hence, the market is expected to witness strong growth in developing countries. Asian men are also increasingly receptive to cosmetic surgery and make up around 15-20% of the cosmetic market. Aside from blepharoplasty, other facial reconstruction procedures such as nose reconstruction and chin alteration are popular in Korea, Japan, and the greater China region.
The major factors driving the Asia-Pacific Anti-Aging market are increased adoption of anti-aging products and services, changing lifestyle and growing disposable income, growing medical tourism in Asia-Pacific and mounting number of men opting for anti-aging products & services. However, high cost associated with anti-aging surgeries and social stigma associated with anti-aging treatments may restrain the growth of the market.
The Asia-Pacific Anti-Aging market is segmented based on service, device, product, demographic, end user and geography.
The Asia-Pacific Anti-Aging market by service is segmented into anti-pigmentation therapy, adult acne therapy, breast augmentation, liposuction services, chemical peel, hair restoration and others (eye lid surgery, abdominoplasty, sclerotherapy, etc.). Breast augmentation medical procedure has developed extraordinarily with developing interest for corrective medical procedures. Ladies with high inclination for upgrading their aesthetic appeal contribute to the income of breast augmentation market. As per the FDA, ladies over 18 years old can experience breast augmentation medical procedures. Breast augmentation is enlargement of the breast usually done by inserting an implant beneath the breast to make it look larger. Breast augmentation also helps in reshaping the breasts to some extent. Moreover, it can also be used to correct breasts that are of unequal size.
The Asia-Pacific Anti-Aging Products & Services market is segmented on the basis of device such as anti-cellulite treatment, laser aesthetic devices, microdermabrasion devices, radio frequency devices and others. With the increasing interest in anti-aging and rising number of cosmetic surgeries, the demand for less invasive, non-surgical treatments has increased. Radio frequency devices uses electric current instead of optical sources like laser and uses the energy generated from the current to generate heat inside the dermis. The heat, as a result, triggers dermal remodeling to give its anti-aging effects. Radio frequency treatment has been used in the field of cosmetic dermatology to improve skin laxities, wrinkles, acne scars, cellulite, and striae distensae since early 2000s. Based on the layout of the electrodes, the radio frequency devices are mainly of two different types, namely the monopolar type and the bipolar type. Recently, the fractional type radio frequency technology has been introduced and used widely. The outcomes so far show that the treatment is effective for treating aging skin and scar treatment in mild to moderate degrees of severity.
Asia-Pacific Anti-Aging Products & Services Market finds its major product in anti-wrinkle products, Botox & dermal fillers, anti-stretch products and others including UV absorbers and hair color. The anti-wrinkle product segment accounted largest market share in 2018. Anti-wrinkle products include creams and lotions sold in department stores, in drugstores and on the internet, promise to reduce wrinkles and prevent or reverse damage caused by the sun. The result of these products mostly depends on the specific ingredients used to produce the products and how long it is used by the customers. Because these over-the-counter anti-wrinkle creams are not classified as drugs, they’re not required to undergo scientific research to prove their effectiveness. The effectiveness of anti-wrinkle creams depends in part on the active ingredient or ingredients. These products are predominantly moisturizer-based cosmeceutical skin care products marketed with the promise of making the consumer look younger by reducing, masking or preventing signs of skin aging. These signs are laxity (sagging), rhytids (wrinkles), and photoaging, which includes erythema (redness), dyspigmentation (brown discolorations), solar elastosis (yellowing), keratoses (abnormal growths), and poor texture.
Based on demographic, this market is sectioned into baby boomer, generation X and generation Y. Most baby boomers have an established beauty regime, so encouraging the upgrading routines, the trial of new products and touting product benefits that will fit their lifestyle could be ways to introduce new products. As the Asian population ages, there’s an opportunity to reach this consumer with messaging that appeals to their values and products that address age-related concerns. Boomer women are most interested in achieving a healthy, natural look. Also, the growth of generation X is majorly driven by increasing popularity of anti-aging products and services among them.
Hospitals, clinics and home healthcare are some of the major end users of the Asia-Pacific Anti-Aging Market. Home healthcare segment accounted for the largest market in 2018, whereas Hospitals segment is projected to grow at a fastest CAGR from until the end of 2025.
The various countries studied in this report include China, Japan, India, Australia and Rest of the APAC. Skin care or prevention of aging in the US has evolved from mainly addressing skin issues, such as acne or wrinkles, to a wider, holistic view of maintaining skin health and ensuring a glowing, wet, moisturised complexion at all ages. Skin care benefited from increased consumer awareness of prevention rather than cure, and the desire for efficacy. Consumers prioritise efficacy above all other features in skin care. The key companies producing anti-aging products responded to the desire for efficacy through the launch of product innovations incorporating effective, trendy ingredients.
Also, the anti-agers category is expected to continue to perform well over the forecast period, with sales driven by the growing ageing population in Canada. In addition, younger consumers are also increasingly looking to incorporate anti-ageing products into their skin care routines for early prevention.
The major players involved in this market are Allergan plc, Alma Laser, Avon Products Inc, Beiersdorf AG, Coty Inc., Cynosure Inc, Estee Lauder Companies Inc., Johnson & Johnson, Kao Corporation, L’Oréal S.A., Lumenis Ltd, Inc., Procter & Gamble Co, Shiseido Company and among others.
The Asia-Pacific Anti-Aging market is segmented by service, device, product, demographic, end user and geography. The various services studied in this report are anti-pigmentation therapy, adult acne therapy, breast augmentation, liposuction services, chemical peel, hair restoration and others (eye lid surgery, abdominoplasty, sclerotherapy, etc.).
The demand for anti-aging products & services has led to an increase in the growth of market. Among baby boomers, especially in developing countries, the anti-aging products are trending as people consider it as a part of a normal health treatment due to their desire to maintain a natural and healthy appearance. Patients not only want to be fit and healthy but also want to minimize the effects of aging. There has been an increase in the number of skilled medical professionals that perform anti-aging surgeries. Various marketing strategies implemented by clinics and vendors also plays a key role in fueling the demand for anti-aging products and services. Based on device, this market is portioned into anti-cellulite treatment, laser aesthetic devices, microdermabrasion devices, radio frequency devices and others.
The various products covered in this report includes anti-wrinkle products, Botox & dermal fillers, anti-stretch products and others including UV absorbers and hair color. Based on demographic, the Asia-Pacific Anti-Aging Market is classified into baby boomer, generation X and generation Y.
This market finds end user applications in hospitals, clinics and home healthcare. Geographically, this market is segmented into China, Japan, India, Australia and Rest of the APAC. China dominated the Asia-Pacific Anti-Aging Market in 2018 and the dominance is expected to remain constant until the end of 2025. The growth in Asia-Pacific is majorly driven by the popularity of digital photography, rising demand by consumers to boost self-esteem, introduction of self-monitoring apps, and increasing affordability of cosmetic surgeries in developing countries.
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