Traditionally, aromatherapy has been used for thousands of years in China, India, Egypt, and elsewhere as they were identified to have both physical and psychological benefits. Aromatherapy refers to a range of traditional, alternative or complementary therapies that use essential oils. Therapeutic essential oils have a unique actions that can be on used in aromatherapy for both the physiological and psychological functions simultaneously.
According to the UK Cancer Research, aromatherapy has been a part of cancer treatment as it makes the patients feel good, can help to lift their mood and improve their wellbeing. Rising prevalence of mental disorders, awareness among the people towards traditional medications and therapies are expected to fuel the aromatherapy market in coming years.
Growing awareness among the population about the use of aromatherapy as a complementary therapy has provoked large number of people to opt for it. Expansion of lifestyle industry, hike in incidence and prevalence of various disease, non-invasive nature of aromatherapy are the factors responsible for aromatherapy market to growth in projected period. However, lack of proper guidelines and toxic nature of essential oils and unexpected allergic reactions are the barriers hindering the aromatherapy industries.
The aromatherapy market is segmented by product, mode of delivery, application, distribution channel, end user and geography.
Various products offered by aromatherapy industries are consumables and equipment. Consumable comprises of essential and carrier oils. Essentials oils are not directly used as they are in concentrated form and are derived from woods, herbs, camphor, spices etc. Carrier oils are used to dilute the essential oils and help to deliver the therapeutic chemical constituents present in the oil into the human system. Equipment through which the aromatherapy can be performed on an individual are ultrasonic, nebulizing, evaporative and heat.
Aromatherapy can be delivered to human system through topical application, aerial diffusion, and direct inhalation. In inhalation aromatherapy, the essential oils stimulate the olfactory system, the part of the brain connected to smell, including the nose and the brain. They are administered using diffuser container, spray, or oil droplets, or breathed in.
Aromatherapy is massively used in relaxation of body, skin & hair care, pain management, cold & cough, insomnia and scar management. Also, it is used in mental disorders such as insomnia, anxiety, depression etc. Essential oils are known to may reduce the appearance of scars, to improve the condition of skin and reduces wrinkles, and acne as well.
The aromatherapy products are distributed through channels including business to business and directly to consumer. It is offered to consumers via e-commerce and retail shops. Various aromatic oils offered by retail shops are lavender, rosemary, eucalyptus, clary etc. which are known to have calming, energizing, uplifting and decongesting properties.
Various end users of aromatherapy vertical are wellness centers & home use, spa, hospitals & clinics and yoga & meditation centers. Aromatherapy in spa promote relaxation and help to alleviate stress and also used in intensive care units to speed up patient recovery by reducing anxiety and stress.
The aromatherapy market is studied across the various regions geographically such as North America, Europe, Asia Pacific and rest of world. In 2018, the North America dominated the global market, owing to the huge growth of retail sector in the region. Moreover, Asia-Pacific market is expected to grow during the forecast period from 2019 to 2025 due to increase in the number of patient population using essential and carrier oils for massage therapies, change in human lifestyle and increasing awareness among the people about aromatherapy.
Major market players in aromatherapy market are doTERRA International LLC, Young Living Essential Oils, Frontier Natural Products Co-op., Rocky Mountain Oil, Plant Therapy Essential Oils, FLORIHANA, Biolandes, Eden’s Garden, Plant Therapy Inc.,G Baldwin & Co, Mountain Rose Herbs, Thann-Oryza Co., Ltd., Ouwave Aroma Tech (Shenzhen) Co., Ltd. and RyohinKeikaku Co., Ltd. Main players operating in this market are focusing on making advance development in delivery system for the aromatherapy market to enhance the market share.
The aromatherapy market is segmented by product, mode of delivery, application, distribution channel, end user and geography. Aromatherapy market by product type comprises of consumables and equipment.
Inhalation aromatherapy make use of the essential oils to stimulate the olfactory system, the part of the brain connected to smell, including the nose and the brain. Aromatherapy market is commercialized by business to business and directly to consumer. It is supplied to consumers via e- commerce and retail shops. Different end users in aromatherapy market are home use, spa & wellness centres, hospitals & clinics and yoga & meditation centres.
The aromatherapy market is analysed across the various regions geographically such as North America, Europe, Asia Pacific and rest of world. In 2018, the North America dominated the global market, owing to the huge growth of retail sector in the region. Development of lifestyle industry, growing incidence and prevalence of various disease are the factors responsible to enflame the aromatherapy market growth in projected period.
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