Anti-Counterfeit Packaging Market Global Share Trend Analysis and Forecasts Report

Anti-Counterfeit Packaging Market Report, By Technology (Authentication Packaging Technology and Track and Trace Packaging Technology) and Geography - Global Market Share, Trend Analysis & Forecast , 2019 - 2028

Report Code : pg1970 | Publish Date : Upcoming | Industry : Packaging | Geography : Global


  • Report Description
  • Summary

Packaging is a link connecting production with marketing whereby the goods reach from the production center to the consumers in a safe and sound condition with a minimum overall cost. Counterfeit is a problem of product security. Products sidetracked from their proper distribution channel or sold past their expiry date or by modification of the package are associated with the problem of counterfeiting. Furthermore, counterfeits are unauthorized reproductions of a trademarked brand, which are closely similar or identical to genuine articles. Moreover, technological protection is seen to be the best way to avoid this problem. Different technologies came into existence like anti-counterfeit technologies. Developed countries like the USA have implemented RFID, while the European trend is towards 2D barcodes. The Indian government is getting sensitized about the extent of the problem and has formulated rules mandating barcodes. Even the pharmaceutical companies have been employing these technologies in order to detain illegitimate drugs in their supply chain.

Anti-Counterfeit Packaging Market Outlook 

The factors such as increasing focus of companies on brand protection, rising demand of anti-counterfeit technologies from the pharmaceutical sector and conserving an effective supply chain are driving the global anti-counterfeit technology market. In addition, laws & regulations imposed by governments is also the key factor driving the anti-counterfeit technology market.  Whereas, the major factors hindering the anti-counterfeit technology market are huge setup costs of anti-counterfeit technology and less awareness of anti-counterfeit technologies in packaging industries. The rising demand for these technology across the globe is expected to be a key factor driving the demand for anti-counterfeit packaging market during the forecast period.

Anti-Counterfeit Packaging Market Segmental Overview

The anti-counterfeit packaging market is segmented by technology and geography. 

Anti-Counterfeit Packaging Market by Technology

Based on technology, the anti-counterfeit packaging market is divided authentication packaging technology and track & trace packaging technology. The authentication packaging technology is sub segmented into ink and dyes, security inks, holograms, watermarks and taggants. Whereas, track and trace packaging technology is bifurcated into barcode technology and RFID Technology. The authentication packaging technology is almost used in all industries such as automotive, chemical, construction, food & beverages, and pharmaceutical industries. Whereas, the track & trace technology can be used to identify hold ups and inefficiencies in the supply chain by recording the time products spend in warehouse and transit. 

Anti-Counterfeit Packaging Market by Geography

The anti-counterfeit packaging market report is studied across the key countries of North America, Europe, Asia Pacific and Rest of the World. The North America region accounted for the largest market share, due to the increasing focus on developing sustainable brand protection options. Whereas, Asia Pacific is projected to witness the fastest growth rate during the forecast period, owing to the growing healthcare, pharmaceuticals and food & beverage industries and rising government regulation to eliminate counterfeit products. 

Anti-Counterfeit Packaging Market Key Players 

Various key companies are involved in the global anti-counterfeit packaging market such as Avery Dennison Corporation, CCL Industries Inc., 3M Company, E.I. Du Pont De Nemours and Company, Zebra Technologies Corporation, Sicpa Holding SA, Alpvision SA, Applied DNA Sciences Inc, Savi Technology Inc., Authentix, Inc., Ampacet Corporation, Tracelink Inc., Advance Track & Trace S.A. Atlantic Zeiser GmbH, Impinj, Inc., Rr Donnelley & Sons Company, Trutag Technologies, Inc., and Essentra PLC. New product launches, mergers & acquisitions are the key strategies adopted by market players to ensure their growth in the market. For instance, on April 2018, CCL Industries Inc., acquired all entities of Imprint Plus, privately owned companies with common shareholders, based in Richmond, British Columbia, Canada. Imprint Plus is one of North America’s leading manufacturers of custom name badge systems, signage systems and accessories.

The anti-counterfeit packaging market is segmented by technology and geography.  Based on technology, the anti-counterfeit packaging market is divided authentication packaging technology and track & trace packaging technology. The authentication packaging technology is sub segmented into ink and dyes, security inks, holograms, watermarks and taggants. Whereas, track and trace packaging technology is bifurcated into barcode technology and RFID Technology. The authentication packaging technology is almost used in all industries such as automotive, chemical, construction, food & beverages, and pharmaceutical industries.

The anti-counterfeit packaging market report is studied across the key countries of North America, Europe, Asia Pacific and Rest of the World. The North America region accounted for the largest market share, due to the increasing focus on developing sustainable brand protection options. Whereas, Asia Pacific is projected to witness the fastest growth rate during the forecast period, owing to the growing healthcare, pharmaceuticals and food & beverage industries and rising government regulation to eliminate counterfeit products. 


Why to buy this report:

  • The report offers changing market dynamics in the anti-counterfeit packaging market, presenting historical, current and projected market size in terms of value (USD Million)
  • The research study provides an in-depth analysis of the industry value chain focusing on the peer and parent markets of anti-counterfeit packaging
  • It presents a comprehensive assessment of geographical regions exhibiting promising growth, potential and niche segments, and a neutral perspective on the anti-counterfeit packaging market performance 
  • The report also offers strategic recommendations in key business segments based on the market estimations and competitive landscape, mapping the key common trends of anti-counterfeit packaging market