Throughout the years, universe of sports has encountered an increment in the utilization of analytics. The worldwide market for Sports Analytics is driven by the expanding needs of sports associations to break down and gain bits of knowledge on-field and off-field information obtained from different sources. A portion of the factors driving the interest of worldwide Sports Analytics are the expanding interest for prescient bits of knowledge into fan inclinations. Analytics help to improve sport's fans involvement, as groups and ticket merchants go after giving great experience to their fans. They help in examining whether a fan is keen on an opposing team visiting the town and at what the time game must be arranged. The Sports Analytics strategy helps in knowing fan's outlook and can give season ticket holders more inspiration to continue visiting and hold their tickets.
The quickest developing field, Sports Analytics has gone past giving player and team analysis and foreseeing right outcomes to bringing a scope of "new dimension of data analytics to sports and upsetting how competitors train, mentors instruct, scouts assess ability and fans enjoy sports".
The major factors driving the North American Sports Analytics market are increased adoption of cloud-based solutions, growing craze for fantasy leagues, search of new talent etc. However, high cost associated with the services and solutions and lack of professional sports analysts may stand as a barrier to the development of the Sports Analytics market in North American.
The North American Sports Analytics market is segmented based on type, deployment, application, sports type and geography.
The North American Sports Analytics market by type is segmented into services and solutions. Solution segment accounted for the largest market share of North American in 2018. The growth of solutions segment is driven by surging use of Sports Analytics solutions in the sports industry. The services of Sports Analytics include Media Services, Event Services and Analytics Services. Media Services deliver high-quality prep kits and unique Facts & Figures featuring live statistics and commentary to support sports news editorial desks, journalists and on-air talent.
Based deployment, the North American Sports Analytics market has been sectioned into cloud deployment and on-premise deployment. The growth of cloud segment is driven by increasing cloud service providers of Sports Analytics. The cloud deployment models majorly involve enterprise hosting; private or public cloud (e.g., BYOL in Amazon) infrastructure; SAS managed software as a service (SaaS); and Cloud Foundry platform as a service (PaaS) to support multiple cloud providers. Increasing deployments of these cloud models has propelled the market growth worldwide.
North American Sports Analytics Market by Application- Based on application, the North American Sports Analytics Market is segmented into competitor analysis, health assessment, business analysis, social media analysis, video analysis and others. Competitor analysis segment accounted for the largest market share in 2018. With the current available technology, sports analysts can take data and create insightful yet simple visualizations to communicate to other key decision makers of a team. Many teams analytics program to manage and understand their data. Other data collecting resources include wearable technology which can be used for many reasons.
The North American Sports Analytics by sports type is segmented into football, basketball, cricket, baseball and others. The other sports type mainly include hockey, ice hockey, American football, tennis, Formula 1 etc. Among various sports type, the other sports dominated the Sports Analytics market in 2018. Recent progress in sensor development has resulted in an increased interest in recording and analysing movement in team sports. Many of the world’s popular team sports, e.g., soccer, football, basketball, hockey, rugby, handball, etc. are implementing analytic techniques. Due to the popularity of these sports, the availability of corresponding data sets and the interest in their analysis are currently on the rise.
Geographically, this market is segmented into United States, Canada and Mexcio. North Americann sports such as baseball, football, basketball and ice-hockey has generated huge amount of money for players, teams, media, advertisers, sponsors, facilities providers and others. The financial imperatives of these activities have given rise to intense statistical analyses. New opportunities for Sports Analytics have arisen due to the advent and availability of detailed and high-quality data. For example, in Major League Baseball (MLB), the Pitchf/x and FIELDf/x systems have provided comprehensive data on pitching and fielding. These systems record every play, while also track the exact movements of all players on the field. In the National Basketball Association (NBA), the SportVU player tracking technology provides coordinates for each player and the ball at a rate of 25 hertz for every NBA regular 1 season game. The technology has been in place since 2013 and has led to investigation of problems that had not been previously considered. The National Hockey League (NHL) use a tracking system whereby imbedded chips inside pucks and jerseys provide movement data. Using this data, developed statistics for assessing goaltending. In golf, the Professional Golfers Association (PGA) has made use of ShotLink data which provides information on every shot played in most PGA tournaments. The data is used in real time for television telecasts but has also been used to analyze components of the game such as putting.
The major players involved in this market are IBM Corp, SAP SE, SAS, Tableau Software, Oracle Corp, STATS LLC, TruMedia Networks, Opta, KPMG, SportsRadar, Catapult Sports, Deltatre, Synergy Sports Technology, HCL Technologies etc.
The North American Sports Analytics market is segmented by type, deployment, application, sports type and geography. Based on type, this market is classified into services and solutions. Based on deployment, the North American Sports Analytics market is categorised into cloud deployment and on-premise deployment.
The increasing adoption of cloud-based solutions for analytics of complex data is expected to present new revenue opportunity for several players engaged in Sports Analytics market. Technology is now being used in the world of professional sports. Sensors and wearables connected to the cloud are providing instantaneous access to data and analysis, providing meaningful insights that can be used to improve performance. The adoption of cloud-based Sports Analytics services and solutions is expected to enhance during the forecast period, as it provides business enterprises with analytical potential without spending much on IT infrastructure and technical staff.
This market finds application in competitor analysis, health assessment, business analysis, social media analysis, video analysis and others.
The North American Sports Analytics market by sports type is portioned into Football, Basketball, Cricket, Baseball and others.
Geographically, this market is segmented into United States, Canada and Mexico. The United States dominated the North American Sports Analytics Market in 2018 and the dominance is expected to remain constant until the end of 2026.
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