Britvic, a leading supplier of energy drinks, developed raspberry flavor for its Pepsi MAX series. The Pepsi MAX Raspberry was expected to support retailers capitalize on the consumer trend of the flavor.
Pepsi MAX played a vital role in no sugar cola which was worth £365m and growing 25.2% in value year-on-year. The Pepsi MAX Raspberry flavor was made accessible with the famous cherry and ginger flavors underlining the brand’s excessive taste credentials. The MAX flavors are an important part of the Pepsi portfolio with the cherry and ginger variants already surpassing £80.5m RSV since their launch.
The launch was supported by OOH, TV, sampling and in-store activation over the course of this year. Pepsi MAX clearly a winner and a dominant player of the industry as 61% of the nation preferred the taste of Pepsi MAX over the best selling cola following the brand’s Taste Challenge in summer 2018.